To reiterate the point I made (in the attached Gnome bug) when I filed
this originally, a reasonable proportion of computer users do not
recognise the word "archive" as referring to a file containing other
files. I asked the original user who prompted me to file this bug, and I
also surveyed around ten other people (members of my family, non-
technical computer users in my office, and one guy at a bus stop), and
every one of them (all native English speakers) thought that an
"archive" was a big dusty room full of books and folders, like a
library. None of them recognised the term "archive" as being anything to
do with computer files, and after I explained the meaning to (most of)
them, they said that it didn't really make sense as a word.

Whether "Archive Manager" is a technically "correct" term is rather
beside the point, I feel; if users don't understand what the word means
then it's not useful to them. My friend (who originally asked the
question which caused me to file this bug) was looking for a way to
create a Zip file; when I explained that "Archive Manager" was the way
to do that, he said that he'd seen that in the menus but hadn't tried
using it because he didn't want to manage an archive (because an archive
is a big dusty room full of books).

-- 
"Archive Manager" doesn't mean anything if you don't know what an "archive" is
https://bugs.launchpad.net/bugs/15495
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