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http://www.nytimes.com/2013/06/02/health/colonoscopies-explain-why-us-leads-the-world-in-health-expenditures.html?hp
The $2.7 Trillion Medical Bill
Colonoscopies Explain Why U.S. Leads the World in Health Expenditures

Deirdre Yapalater’s recent colonoscopy at a surgical center near her
home here on Long Island went smoothly: she was whisked from pre-op to
an operating room where a gastroenterologist, assisted by an
anesthesiologist and a nurse, performed the routine cancer screening
procedure in less than an hour. The test, which found nothing
worrisome, racked up what is likely her most expensive medical bill of
the year: $6,385.
That is fairly typical: in Keene, N.H., Matt Meyer’s colonoscopy was
billed at $7,563.56. Maggie Christ of Chappaqua, N.Y., received
$9,142.84 in bills for the procedure. In Durham, N.C., the charges for
Curtiss Devereux came to $19,438, which included a polyp removal.
While their insurers negotiated down the price, the final tab for each
test was more than $3,500.
“Could that be right?” said Ms. Yapalater, stunned by charges on the
statement on her dining room table. Although her insurer covered the
procedure and she paid nothing, her health care costs still bite: Her
premium payments jumped 10 percent last year, and rising co-payments
and deductibles are straining the finances of her middle-class family,
with its mission-style house in the suburbs and two S.U.V.’s parked
outside. “You keep thinking it’s free,” she said. “We call it free,
but of course it’s not.”
In many other developed countries, a basic colonoscopy costs just a
few hundred dollars and certainly well under $1,000. That chasm in
price helps explain why the United States is far and away the world
leader in medical spending, even though numerous studies have
concluded that Americans do not get better care.
Whether directly from their wallets or through insurance policies,
Americans pay more for almost every interaction with the medical
system. They are typically prescribed more expensive procedures and
tests than people in other countries, no matter if those nations
operate a private or national health system. A list of drug, scan and
procedure prices compiled by the International Federation of Health
Plans, a global network of health insurers, found that the United
States came out the most costly in all 21 categories — and often by a
huge margin.
Americans pay, on average, about four times as much for a hip
replacement as patients in Switzerland or France and more than three
times as much for a Caesarean section as those in New Zealand or
Britain. The average price for Nasonex, a common nasal spray for
allergies, is $108 in the United States compared with $21 in Spain.
The costs of hospital stays here are about triple those in other
developed countries, even though they last no longer, according to a
recent report by the Commonwealth Fund, a foundation that studies
health policy.
While the United States medical system is famous for drugs costing
hundreds of thousands of dollars and heroic care at the end of life,
it turns out that a more significant factor in the nation’s $2.7
trillion annual health care bill may not be the use of extraordinary
services, but the high price tag of ordinary ones. “The U.S. just pays
providers of health care much more for everything,” said Tom
Sackville, chief executive of the health plans federation and a former
British health minister.
Colonoscopies offer a compelling case study. They are the most
expensive screening test that healthy Americans routinely undergo —
and often cost more than childbirth or an appendectomy in most other
developed countries. Their numbers have increased manyfold over the
last 15 years, with data from the Centers for Disease Control and
Prevention suggesting that more than 10 million people get them each
year, adding up to more than $10 billion in annual costs.
Largely an office procedure when widespread screening was first
recommended, colonoscopies have moved into surgery centers — which
were created as a step down from costly hospital care but are now
often a lucrative step up from doctors’ examining rooms — where they
are billed like a quasi operation. They are often prescribed and
performed more frequently than medical guidelines recommend.
The high price paid for colonoscopies mostly results not from
top-notch patient care, according to interviews with health care
experts and economists, but from business plans seeking to maximize
revenue; haggling between hospitals and insurers that have no relation
to the actual costs of performing the procedure; and lobbying,
marketing and turf battles among specialists that increase patient
fees.
While several cheaper and less invasive tests to screen for colon
cancer are recommended as equally effective by the federal
government’s expert panel on preventive care — and are commonly used
in other countries — colonoscopy has become the go-to procedure in the
United States. “We’ve defaulted to by far the most expensive option,
without much if any data to support it,” said Dr. H. Gilbert Welch, a
professor of medicine at the Dartmouth Institute for Health Policy and
Clinical Practice.
In coming months, The New York Times will look at common procedures,
drugs and medical encounters to examine how the economic incentives
underlying the fragmented health care market in the United States have
driven up costs, putting deep economic strains on consumers and the
country.
Hospitals, drug companies, device makers, physicians and other
providers can benefit by charging inflated prices, favoring the most
costly treatment options and curbing competition that could give
patients more, and cheaper, choices. And almost every interaction can
be an opportunity to send multiple, often opaque bills with long lists
of charges: $100 for the ice pack applied for 10 minutes after a
physical therapy session, or $30,000 for the artificial joint
implanted in surgery.
The United States spends about 18 percent of its gross domestic
product on health care, nearly twice as much as most other developed
countries. The Congressional Budget Office has said that if medical
costs continue to grow unabated, “total spending on health care would
eventually account for all of the country’s economic output.” And it
identified federal spending on government health programs as a primary
cause of long-term budget deficits.
While the rise in health care spending in the United States has slowed
in the past four years — to about 4 percent annually from about 8
percent — it is still expected to rise faster than the gross domestic
product. Aging baby boomers and tens of millions of patients newly
insured under the Affordable Care Act are likely to add to the burden.
With health insurance premiums eating up ever more of her flat
paycheck, Ms. Yapalater, a customer relations specialist for a small
Long Island company, recently decided to forgo physical therapy for an
injury sustained during Hurricane Sandy because of high out-of-pocket
expenses. She refused a dermatology medication prescribed for her
daughter when the pharmacist said the co-payment was $130. “I said,
‘That’s impossible, I have insurance,’ ” Ms. Yapalater recalled. “I
called the dermatologist and asked for something cheaper, even if it’s
not as good.”
The more than $35,000 annually that Ms. Yapalater and her employer
collectively pay in premiums — her share is $15,000 — for her family’s
Oxford Freedom Plan would be more than sufficient to cover their
medical needs in most other countries. She and her husband, Jeff, 63,
a sales and marketing consultant, have three children in their 20s
with good jobs. Everyone in the family exercises, and none has had a
serious illness.
Like the Yapalaters, many other Americans have habits or traits that
arguably could put the nation at the low end of the medical cost
spectrum. Patients in the United States make fewer doctors’ visits and
have fewer hospital stays than citizens of many other developed
countries, according to the Commonwealth Fund report. People in Japan
get more CT scans. People in Germany, Switzerland and Britain have
more frequent hip replacements. The American population is younger and
has fewer smokers than those in most other developed countries.
Pushing costs in the other direction, though, is that the United
States has relatively high rates of obesity and limited access to
routine care for the poor.
A major factor behind the high costs is that the United States, unique
among industrialized nations, does not generally regulate or intervene
in medical pricing, aside from setting payment rates for Medicare and
Medicaid, the government programs for older people and the poor. Many
other countries deliver health care on a private fee-for-service
basis, as does much of the American health care system, but they set
rates as if health care were a public utility or negotiate fees with
providers and insurers nationwide, for example.
“In the U.S., we like to consider health care a free market,” said Dr.
David Blumenthal, president of the Commonwealth Fund and a former
adviser to President Obama. ”But it is a very weird market, riddled
with market failures.”

Consider this:
Consumers, the patients, do not see prices until after a service is
provided, if they see them at all. And there is little quality data on
hospitals and doctors to help determine good value, aside from surveys
conducted by popular Web sites and magazines. Patients with insurance
pay a tiny fraction of the bill, providing scant disincentive for
spending.
Even doctors often do not know the costs of the tests and procedures
they prescribe. When Dr. Michael Collins, an internist in East
Hartford, Conn., called the hospital that he is affiliated with to
price lab tests and a colonoscopy, he could not get an answer. “It’s
impossible for me to think about cost,” he said. “If you go to the
supermarket and there are no prices, how can you make intelligent
decisions?”
Instead, payments are often determined in countless negotiations
between a doctor, hospital or pharmacy, and an insurer, with the
result often depending on their relative negotiating power. Insurers
have limited incentive to bargain forcefully, since they can raise
premiums to cover costs.
“It all comes down to market share, and very rarely is anyone looking
out for the patient,” said Dr. Jeffrey Rice, the chief executive of
Healthcare Blue Book, which tracks commercial insurance payments.
“People think it’s like other purchases: that if you pay more you get
a better car. But in medicine, it’s not like that.”

A Market Is Born
As the cases of bottled water and energy drinks stacked in the corner
of the Yapalaters’ dining room attest, the family is cost conscious —
especially since a photography business long owned by the family
succumbed eight years ago in the shift to digital imaging. They moved
out of Manhattan. They rent out their summer home on Fire Island. They
have put off restoring the wallpaper in their dining room.
And yet, Ms. Yapalater recalled, she did not ask her doctors about the
cost of her colonoscopy because it was covered by insurance and
because “if a doctor says you need it, you don’t ask.” In many other
countries, price lists of common procedures are publicly available in
every clinic and office. Here, it can be nearly impossible to find
out.
Until the last decade or so, colonoscopies were mostly performed in
doctors’ office suites and only on patients at high risk for colon
cancer, or to seek a diagnosis for intestinal bleeding. But several
highly publicized studies by gastroenterologists in 2000 and 2001
found that a colonoscopy detected early cancers and precancerous
growths in healthy people.
They did not directly compare screening colonoscopies with far less
invasive and cheaper screening methods, including annual tests for
blood in the stool or a sigmoidoscopy, which looks at the lower colon
where most cancers occur, every five years.
“The idea wasn’t to say these growths would have been missed by the
other methods, but people extrapolated to that,” said Dr. Douglas
Robertson, of the Department of Veterans Affairs, which is beginning a
large trial to compare the tests.
Experts agree that screening for colon cancer is crucial, and a
colonoscopy is intuitively appealing because it looks directly at the
entire colon and doctors can remove potentially precancerous lesions
that might not yet be prone to bleeding. But studies have not clearly
shown that a colonoscopy prevents colon cancer or death better than
the other screening methods. Indeed, some recent papers suggest that
it does not, in part because early lesions may be hard to see in some
parts of the colon.
But in 2000, the American College of Gastroenterology anointed
colonoscopy as “the preferred strategy” for colon cancer prevention —
and America followed.
Katie Couric, who lost her husband to colorectal cancer, had a
colonoscopy on television that year, giving rise to what medical
journals called the “Katie Couric effect”: prompting patients to
demand the test. Gastroenterology groups successfully lobbied Congress
to have the procedure covered by Medicare for cancer screening every
10 years, effectively meaning that commercial insurance plans would
also have to provide coverage.
Though Medicare negotiates for what are considered frugal prices, its
database shows that it paid an average of $531 to gastroenterologists
for a colonoscopy in 2011. But that does not include the payments for
associated facility fees and to anesthesiologists, which could double
the cost or more. “As long as it’s deemed medically necessary,” said
Jonathan Blum, the deputy administrator at the Centers for Medicare
and Medicaid Services, “we have to pay for it.”
If the American health care system were a true market, the increased
volume of colonoscopies — numbers rose 50 percent from 2003 to 2009
for those with commercial insurance — might have brought down the
costs because of economies of scale and more competition. Instead, it
became a new business opportunity.

Profits Climb
Just as with real estate, location matters in medicine. Although many
procedures can be performed in either a doctor’s office or a separate
surgery center, prices generally skyrocket at the special centers, as
do profits. That is because insurers will pay an additional “facility
fee” to ambulatory surgery centers and hospitals that is intended to
cover their higher costs. And anesthesia, more monitoring, a wristband
and sometimes preoperative testing, along with their extra costs, are
more likely to be added on.
In Mount Kisco, N.Y., Maggie Christ had two colonoscopies two months
apart, after her doctor decided it was best to remove a growth that
had been discovered during the first procedure. They were performed by
the same doctor, with the same sedation. The first, in an outpatient
surgery department, was billed at $9,142.84 (insurance paid
$5,742.67). The second, in the doctor’s office, was billed at
$5,322.76 (insurance eventually paid $2,922.63) because there was no
facility fee. “The location was about accommodating the doctor’s
schedule,” Ms. Christ said. “Why would an insurance company approve
this?”
Ms. Yapalater, a trim woman who looks far younger than her 64 years,
had two prior colonoscopies in doctor’s offices (one turned up a polyp
that required a five-year follow-up instead of the usual 10 years).
But for her routine colonoscopy this January, Ms. Yapalater was
referred to Dr. Felice Mirsky of Gastroenterology Associates, a group
practice in Garden City, N.Y., that performs the procedures at an
ambulatory surgery center called the Long Island Center for Digestive
Health. The doctors in the gastroenterology practice, which is just
down the hall, are owners of the center.
“It was very fancy, with nurses and ORs,” Ms. Yapalater said. “It felt
like you were in a hospital.”
That explains the fees. “If you work as a ‘facility,’ you can charge a
lot more for the same procedure,” said Dr. Soeren Mattke, a senior
scientist at the RAND Corporation. The bills to Ms. Yapalater’s
insurer reflected these charges: $1,075 for the gastroenterologist,
$2,400 for the anesthesia — and $2,910 for the facility fee.
When popularized in the 1980s, outpatient surgical centers were hailed
as a cost-saving innovation because they cut down on expensive
hospital stays for minor operations like knee arthroscopy. But the
cost savings have been offset as procedures once done in a doctor's
office have filled up the centers, and bills have multiplied.
It is a lucrative migration. The Long Island center was set up with
the help of a company based in Pennsylvania called Physicians
Endoscopy. On its Web site, the business tells prospective physician
partners that they can look forward to “distributions averaging over
$1.4 million a year to all owners,” “typically 100 percent return on
capital investment within 18 months” and “a return on investment of
500 percent to 2,000 percent over the initial seven years.”
Dr. Leonard Stein, the senior partner in Gastroenterology Associates
and medical director of the surgery center, declined to discuss
patient fees or the center’s profits, citing privacy issues. But he
said the center contracted with insurance companies in the area to
minimize patients' out-of-pocket costs.
In 2009, the last year for which such statistics are available,
gastroenterologists performed more procedures in ambulatory surgery
centers than specialists in any other field. Once they bought into a
center, studies show, the number of procedures they performed rose 27
percent. The specialists earn an average of $433,000 a year, among the
highest paid doctors, according to Merritt Hawkins & Associates, a
medical staffing firm.
Hospitals and doctors say that critics should not take the high “rack
rates” in bills as reflective of the cost of health care because
insurers usually pay less. But those rates are the starting point for
negotiations with Medicare and private insurers. Those without
insurance or with high-deductible plans have little weight to reduce
the charges and often face the highest bills. Nassau Anesthesia
Associates — the group practice that handled Ms. Yapalater’s sedation
— has sued dozens of patients for nonpayment, including Larry Chin, a
businessman from Hicksville, N.Y., who said in court that he was then
unemployed and uninsured. He was billed $8,675 for anesthesia during
cardiac surgery.
For the same service, the anesthesia group accepted $6,970 from United
Healthcare, $5,208.01 from Blue Cross and Blue Shield, $1,605.29 from
Medicare and $797.50 from Medicaid. A judge ruled that Mr. Chin should
pay $4,252.11.
Ms. Yapalater’s insurer paid $1,568 of the $2,400 anesthesiologist’s
charge for her colonoscopy, but many medical experts question why
anesthesiologists are involved at all. Colonoscopies do not require
general anesthesia — a deep sleep that suppresses breathing and often
requires a breathing tube. Instead, they require only “moderate
sedation,” generally with a Valium-like drug or a low dose of
propofol, an intravenous medicine that takes effect quickly and wears
off within minutes. In other countries, such sedative mixes are
administered in offices and hospitals by a wide range of doctors and
nurses for countless minor procedures, including colonoscopies.
Nonetheless, between 2003 and 2009, the use of an anesthesiologist for
colonoscopies in the United States doubled, according to a RAND
Corporation study published last year. Payments to anesthesiologists
for colonoscopies per patient quadrupled during that period, the
researchers found, estimating that ending the practice for healthy
patients could save $1.1 billion a year because “studies have shown no
benefit” for them, Dr. Mattke said.
But turf battles and lobbying have helped keep anesthesiologists in
the room. When propofol won the approval of the Food and Drug
Administration in 1989 as an anesthesia drug, it carried a label
advising that it “should be administered only by those who are trained
in the administration of general anesthesia” because of concerns that
too high a dose could depress breathing and blood pressure to a point
requiring resuscitation.
Since 2005, the American College of Gastroenterology has repeatedly
pressed the F.D.A. to remove or amend the restriction, arguing that
gastroenterologists and their nurses are able to safely administer the
drug in lower doses as a sedative. But the American Society of
Anesthesiologists has aggressively lobbied for keeping the advisory,
which so far the F.D.A. has done.
A Food and Drug Administration spokeswoman said that the label did not
necessarily require an anesthesiologist and that it was safe for the
others to administer propofol if they had appropriate training. But
many gastroenterologists fear lawsuits if something goes wrong. If
anything, that concern has grown since Michael Jackson died in 2010
after being given propofol, along with at least two other sedatives,
without close monitoring.

‘Too Much for Too Little’
The Department of Veterans Affairs, which performs about a
quarter-million colonoscopies annually, does not routinely use an
anesthesiologist for screening colonoscopies. In Austria, where
colonoscopies are also used widely for cancer screening, the procedure
is performed, with sedation, in the office by a doctor and a nurse and
“is very safe that way,” said Dr. Monika Ferlitsch, a
gastroenterologist and professor at the Medical University of Vienna,
who directs the national program on quality assurance.
But she noted that gastroenterologists in Austria do have their
financial concerns. They are complaining to the government and
insurers that they cannot afford to do the 30-minute procedure, with
prep time, maintenance of equipment and anesthesia, for the current
approved rate — between $200 and $300, all included. “I think the
cheapest colonoscopy in the U.S. is about $950,” Dr. Ferlitsch said.
“We’d love to get half of that.”
Dr. Cesare Hassan, an Italian gastroenterologist who is the chairman
of the Guidelines Committee of the European Society of
Gastrointestinal Endoscopy, noted that studies in Europe had estimated
that the procedure cost about $400 to $800 to perform, including
biopsies and sedation. “The U.S. is paying way too much for too little
— it leads to opportunistic colonoscopies,” done for profit rather
than health, he said.
Some doctors in the United States are campaigning against the overuse
of the procedure, like Dr. James Goodwin, a geriatrician at the
University of Texas. He estimates that about a quarter of Medicare
patients undergo the screening test more often than recommended, even
though the risks of complications, like long recovery times and poor
tolerance of sedation, increase for older people. Routine screening is
not recommended for all people over 75.
And some large employers have begun fighting back on costs. Three
years ago, Safeway realized that it was paying between $848 and $5,984
for a colonoscopy in California and could find no link to the quality
of service at those extremes. So the company established an
all-inclusive “reference price” it was willing to pay, which it said
was set at a level high enough to give employees access to a range of
high-quality options. Above that price, employees would have to pay
the difference. Safeway chose $1,250, one-third the amount paid for
Ms. Yapalater’s procedure — and found plenty of doctors willing to
accept the price.
Still, the United States health care industry is nimble at protecting
profits. When Aetna tried in 2007 to disallow payment for
anesthesiologists delivering propofol during colonoscopies, the
insurer backed down after a barrage of attacks from anesthesiologists
and endoscopy groups. With Medicare contemplating lowering facility
fees for ambulatory surgery centers, experts worry that
physician-owners will sell the centers to hospitals, where fees remain
higher.
And then there is aggressive marketing. People who do not have
insurance or who are covered by Medicaid typically get far less colon
cancer screening than they need. But those with insurance are
appealing targets.
Nineteen months after Matt Meyer, who owns a saddle-fitting company
near Keene, N.H., had his first colonoscopy, he received a certified
letter from his gastroenterologist. It began, “Our records show that
you are due for a repeat colonoscopy,” and it advised him to schedule
an appointment or “allow us to note your reason for not scheduling.”
Although his prior test had found a polyp, medical guidelines do not
recommend such frequent screening.
“I have great doctors, but the economics is daunting,” Mr. Meyer said
in an interview. “A computer-generated letter telling me to come in
for a procedure that costs more than $5,000? It was the weirdest
thing.”


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