Stephen wrote:
The other fella Miles Fieldman, (I think) mentioned that corporations
use word templates etc. Sure, for filling in a form letter, however it's
been my experience that the majority of corporate branding is done in
design and typesetting shops, not by Suzy or Joe using MSFT Word.
I have often done form letters for corporate clients in InDesign; MSFT
Word is used simply for the copy, which I then take and make beautiful
in InDesign. Nobody serious about how their document looks finished,
will ever use MSFT Word -- It's typesetting is atrocious.
Don't get me wrong - I wouldn't think of using Word for serious
typesetting. I'm just saying that it's silly to expect the average
business user to abandon Word for preparation of day-to-day business
documents (letters, white papers, small proposals, reports, etc.). As
soon as you move into advertising, brochures, manuals, large proposals,
annual reports, etc., you hand everything over to entirely different
people who use entirely different tools to make things look nice (though
the raw material is still likely to be in Open Office if you're in
software engineering, and Word otherwise).
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