On Mon, 2012-09-17 at 22:40 +0200, Luca Capello wrote:
Didier and myself got an answer from the RMLL/LSM organizers, here their
> (sort of anonymized) points (Didier, please correct me when needed):
> >[...]
> 4) the whole process with the biggest sponsor took around 6 months
> (yes, we need to hurry up).

We knew about this issue -- bigger companies normally work on a yearly
budget cycle such that DebConf sponsorship needs to win a place in the
budget during year N for us to get money in year N+1 (especially during
worse economic periods, of course).  We should certainly be making
contacts with potential sponsors as soon as possible (I think we
previously planned to start in August), *even without* full information
being ready.  Normally it will take a few attempts (at least) to find an
appropriate contact person, then it's more better to set up a positive
relationship (perhaps including some phone conversation) rather than
just to fire-and-forget a sponsorship brochure -- and to try to find out
what the organisation's cycle is for sponsorship, what extra information
might be useful that isn't in the standard sponsor pack etc.

-- 
Moray
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