I have had success here with a few approaches.

For every company I work with that is new to Clojure, I provide them with a 
"Quick Learn" document.  The document is split into 5-7 days, and every day 
they skim/read an article, poke around a resource (like ClojureDocs), and 
watch a talk.  Sometimes that "resource" item is an exercise or something 
interactive.

Your goal should never be to convince someone of Clojure - Clojure itself 
is convincing enough.  Instead motivate someone to want to learn more - get 
them curious and self-driven to dive in wherever their interests lay.  Get 
them well adapted to the Clojure culture and the radical approach to 
simplicity.  Get them questioning their own practices and technologies.  
Entice them with the functional approach to system creation.

Leon mentioned my talk, which claims, "Clojure manages risk better than any 
other technology" - 
http://www.infoq.com/presentations/Clojure-powered-Startups
For well-established enterprise shops, I think my most recent Conj talk is 
more convincing - https://www.youtube.com/watch?v=BNkYYYyfF48

Consider the following talks by Rich:
 * Clojure, Made Simple - https://www.youtube.com/watch?v=VSdnJDO-xdg
 * Are we there yet? - 
http://www.infoq.com/presentations/Are-We-There-Yet-Rich-Hickey
 * Simple Made Easy - http://www.infoq.com/presentations/Simple-Made-Easy

Nothing is more convincing than a working system.  If it's possible, 
illustrate the virtues of Clojure and its approach to problem solving by 
"walking the walk" on a small scale, where the stakes and risks are low.  
Build a tool, prototype an idea in half the time it would normally take, 
show the power of Protocols within your own existing system, etc.

Regards,
Paul

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