I have had success here with a few approaches. For every company I work with that is new to Clojure, I provide them with a "Quick Learn" document. The document is split into 5-7 days, and every day they skim/read an article, poke around a resource (like ClojureDocs), and watch a talk. Sometimes that "resource" item is an exercise or something interactive.
Your goal should never be to convince someone of Clojure - Clojure itself is convincing enough. Instead motivate someone to want to learn more - get them curious and self-driven to dive in wherever their interests lay. Get them well adapted to the Clojure culture and the radical approach to simplicity. Get them questioning their own practices and technologies. Entice them with the functional approach to system creation. Leon mentioned my talk, which claims, "Clojure manages risk better than any other technology" - http://www.infoq.com/presentations/Clojure-powered-Startups For well-established enterprise shops, I think my most recent Conj talk is more convincing - https://www.youtube.com/watch?v=BNkYYYyfF48 Consider the following talks by Rich: * Clojure, Made Simple - https://www.youtube.com/watch?v=VSdnJDO-xdg * Are we there yet? - http://www.infoq.com/presentations/Are-We-There-Yet-Rich-Hickey * Simple Made Easy - http://www.infoq.com/presentations/Simple-Made-Easy Nothing is more convincing than a working system. If it's possible, illustrate the virtues of Clojure and its approach to problem solving by "walking the walk" on a small scale, where the stakes and risks are low. Build a tool, prototype an idea in half the time it would normally take, show the power of Protocols within your own existing system, etc. Regards, Paul -- You received this message because you are subscribed to the Google Groups "Clojure" group. To post to this group, send email to clojure@googlegroups.com Note that posts from new members are moderated - please be patient with your first post. To unsubscribe from this group, send email to clojure+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/clojure?hl=en --- You received this message because you are subscribed to the Google Groups "Clojure" group. To unsubscribe from this group and stop receiving emails from it, send an email to clojure+unsubscr...@googlegroups.com. For more options, visit https://groups.google.com/d/optout.