On Tue, 5 Nov 2024, Liam Proven via cctalk wrote:
This is interesting. I had no recollection at all of Elephant branded
media, and I wondered if it might have been a US-only thing... so I
Googled them, and as soon as I saw the detailed full-colour logo, I
immediately remembered.
There is some deeper point about recollection here that is probably
doctrine taught in marketing schools... if there are such places.
Elephant was supposedly the highest MARGIN for floppy disks.
While that might seem to imply a very low cost one sold as premium, a high
margin is not necessarily an indicator of low quality. For example, for
many years, Apple produced very high quality products, while having the
highest margin - they knew that could get people to pay more.
I seriously doubt that Leading Edge had a factory, but no idea whose disks
they rebranded. Quite possibly a no-name generic.
Elephant's marketing was colorful, at a time when all others were very
staid.
--
Grumpy Ol' Fred ci...@xenosoft.com
