A 100% verifiable quote about memory from 1981: > Apple Computer president, A. C. Markkula, Jr. is confident that > Apple products will continue to do well. “The IBM is more expensive > than the Apple II, and the Apple III offers better performance,” he > says.
> Markkula points out that publications have been incorrect in saying > that the IBM has more memory capacity than the Apple III. In fact, > Markkula says, both systems could support up to 256K RAM. Apple > however, currently offers 128K only. “We could offer more, but > frankly we don’t know what anyone would do with that memory.” "Old-Timers Claim IBM Entry Doesn’t Scare Them" <https://books.google.com/books?id=JT0EAAAAMBAJ&lpg=PA3&ots=UIUJBsfNdl&pg=PA5-IA2#v=onepage&q&f=true>, *InfoWorld*, 5 October 1981