LEGO is not doing this. This is part of the LEGO Ideas program, ideas for LEGO sets submitted by the LEGO user community. Someone proposes a set to the community and, if it gets 10,000 votes from the community, LEGO will consider making an official set out of it. Other examples of LEGO Ideas sets are the Saturn V rocket and ISS.

This set was likely inspired by another Ideas set that went through the process and became an official set - https://www.lego.com/en-us/product/women-of-nasa-21312


LEGO itself has been a bit behind the curve on including female minifigs in their sets. My wife is active in the AFOL (Adult Fans Of LEGO) community. She has been lobbying LEGO for more female figures for much of her life, partly because LEGO was considered a "boys'" toy when we were growing up. (We were born at the beginning of Gen X FWIW.)


alan


On 12/4/21 12:09 PM, Brielle via cctalk wrote:
See, if it had been presented like that, it would likely have not elicited the 
same response.

It’s sad, but I understand the reason why they are doing it.  Lego has always 
been a bit progressive - even going as far as in commercials that girls can 
play with legos too.

Unfortunately, the ones that throw the term ‘woke’ around like that tend to 
have pretty strong feelings about a “woman’s place in society”.

Sent from my iPhone

On Dec 4, 2021, at 12:55 PM, newsgro...@micromuseum.co.uk wrote:

On the contrary I consider it implicit that they played an equal role - and 
the need to make toys to indicate it is somewhat sad.

-----Original Message-----
From: cctalk <cctalk-boun...@classiccmp.org> On Behalf Of Brielle via cctalk
Sent: 04 December 2021 19:53
To: General Discussion: On-Topic and Off-Topic Posts <cctalk@classiccmp.org>
Subject: Re: Women of Computing

Using the term ‘woke’ these days is a great way to render any point you are 
trying to make moot.  Great way to make people people not take you seriously.

He may as well have just come out and said, “It triggers me and I don’t like 
having to acknowledge that women exist in the field of computer history.”

— Brie

On Dec 4, 2021, at 12:43 PM, Jason Howe via cctalk <cctalk@classiccmp.org> 
wrote:

I'm curious what your definition of 'woke' is, because it seems grossly 
misapplied in this instance.

--Jason


On 12/4/21 10:20, Chris Long via cctalk wrote:
Great.....not.

Why do we need woke Lego?

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