Fred Cisin says:
> But, instead, it looked as though they just replaced the dollar sign
> with pound sign, and ignored the exchange rate!  So, you paid about
> twice as much for the machines.  I have heard prices of PET: 600
> pounds (V $600), Apple: 1200 pounds (V$1200), and TRS80: 500 pounds
> (V $400 to $600)

Longstanding tradition in the British computers market.

"*New Scientist* stated in 1977 that 'the price of an American kit in dollars 
rapidly translates into the same figure in pounds sterling by the time it has 
reached the shores of Britain'." 
—<https://en.wikipedia.org/wiki/Home_computer#Notable_home_computers>

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