Contact emails

lin...@chromium.org, jkar...@chromium.org

Explainer

https://github.com/privacysandbox/tpcd-labeling/blob/main/cookie_deprecation_labeling_explainer.md

https://developer.chrome.com/en/docs/privacy-sandbox/chrome-testing

Summary

The cookie deprecation labels are useful for developers to evaluate and
optimize deployments of the Privacy Sandbox APIs, and we want to avoid
disruption while we engage with the industry to gather feedback on an
updated roadmap for these technologies. Therefore we are asking to extend
the current set of labels
<https://developers.google.com/privacy-sandbox/relevance/setup/web/chrome-facilitated-testing>
for three more milestones.


Link to “Intent to Experiment” blink-dev discussion

https://groups.google.com/a/chromium.org/g/blink-dev/c/NJrU4AQ5m_I/m/l-SaSj9MEQAJ



Goals for experimentation

Continued deployment and evaluation of Privacy Sandbox Ads APIs.

Experimental timeline

This feature was previously approved to run up until Chrome 138.

We would like to extend this for Chrome 139 through 141, inclusive.

Any risks when the experiment finishes?

Minimal, the cookie deprecation labels are only available for a subset of
users and must be requested. Embedded services that will need to detect
third-party cookie availability in Chrome
<https://privacysandbox.google.com/cookies/prepare/detect> after the
experiment ends can utilize Storage Access Headers
<https://github.com/privacycg/storage-access-headers> instead of relying on
these labels.

As new clients are ineligible for the experiment, the percentage of clients
that receive the labels will decay over time, and eventually the experiment
will effectively expire naturally.

Reason this experiment is being extended

We have received feedback that these labels are useful for ad tech
companies to evaluate and optimize the APIs, and we want to avoid
disruption while we engage with the industry to gather feedback on an
updated roadmap for these technologies.

Ongoing technical constraints

None

Will this feature be supported on all five Blink platforms supported by
Origin Trials (Windows, Mac, Linux, Chrome OS, and Android)?

No, not supported on webview.

Link to entry on the feature dashboard

https://chromestatus.com/feature/5189079788683264

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