Contact emails

lin...@chromium.org, jkar...@chromium.org

Explainer

https://github.com/privacysandbox/tpcd-labeling/blob/main/cookie_deprecation_labeling_explainer.md

https://developer.chrome.com/en/docs/privacy-sandbox/chrome-testing

Summary

The cookie deprecation labels are useful for developers to evaluate and 
optimize deployments of the Privacy Sandbox APIs, and we want to avoid 
disruption while we engage with the industry to gather feedback on an 
updated roadmap for these technologies. Therefore we are asking to extend 
the current set of labels 
<https://developers.google.com/privacy-sandbox/relevance/setup/web/chrome-facilitated-testing>
 
for three more milestones.

Storage Access Headers 
<https://groups.google.com/a/chromium.org/g/blink-dev/c/gERgwZfN_-E> was 
shipped in M133, allowing developers to determine if they have access to 
unpartitioned cookies via the Sec-Fetch-Storage-Access header instead of 
labels. See detect third-party cookie availability in Chrome 
<https://privacysandbox.google.com/cookies/prepare/detect> for details. 
Extending this experiment gives time for developers to adopt this recently 
shipped API as a signal for cookie access and provide feedback.


Link to “Intent to Experiment” blink-dev discussion

https://groups.google.com/a/chromium.org/g/blink-dev/c/0_dR-ffA2LA/m/ZgmMhK-XAQAJ

https://groups.google.com/a/chromium.org/g/blink-dev/c/3escBQGtIpM/m/ntcytva5BgAJ

https://groups.google.com/u/1/a/chromium.org/g/blink-dev/c/v3PiIzm1M-Y

https://groups.google.com/a/chromium.org/g/blink-dev/c/TCP6aAFnS4I/m/XXYIMqC6AQAJ

 

Goals for experimentation

Continued deployment and evaluation of Privacy Sandbox Ads APIs.

Experimental timeline

This feature was previously approved to run up until Chrome 135.

We would like to extend this for Chrome 136 through 138, inclusive. 

Any risks when the experiment finishes?

Minimal, the cookie deprecation labels are only available for a subset of 
users and must be requested. 

As new clients are ineligible for the experiment, the percentage of clients 
that receive the labels will decay over time, and eventually the experiment 
would effectively expire naturally.

Reason this experiment is being extended

We have received feedback that these labels are useful for ad tech 
companies to evaluate and optimize the APIs, and we want to avoid 
disruption while we engage with the industry to gather feedback on an 
updated roadmap for these technologies.

While Storage Access Headers 
<https://groups.google.com/a/chromium.org/g/blink-dev/c/gERgwZfN_-E> was 
recently shipped, we would like to allow more time for the ecosystem to 
adopt this new API and provide feedback on whether SAH satisfies their use 
cases (see example discussion 
<https://github.com/prebid/Prebid.js/issues/12729>). This would help reduce 
the impact of deprecating the labels when the experiment ends. 

Ongoing technical constraints

None

Will this feature be supported on all five Blink platforms supported by 
Origin Trials (Windows, Mac, Linux, Chrome OS, and Android)?

No, not supported on webview.

Link to entry on the feature dashboard

https://chromestatus.com/feature/5189079788683264

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