On Wednesday, October 16, 2024 at 4:00:00 PM UTC+2 Mike Taylor wrote:

On 10/7/24 10:30 AM, 'Russ Hamilton' via blink-dev wrote:

Contact emails 

pauljen...@chromium.org, behamil...@google.com

Explainer 

Chrome:  https://github.com/WICG/turtledove/blob/main/FLEDGE_
browser_bidding_and_auction_API.md

Thanks - this was helpful to read.

Services: https://github.com/privacysandbox/fledge-docs/
blob/main/bidding_auction_services_api.md

Given that this service spec defines the protocols browsers and services 
would need to implement, could you move this to a more public venue? (where 
non-Google employees can comment, and files issues and PRs) 



Specification 

The web platform portion of the specification (navigator.
getInterestGroupAdAuctionData() and the server response changes to 
navigator.runAdAuction()) is part of the Protected Audience spec 
<https://wicg.github.io/turtledove/>.

The interface to the Bidding & Auction Services endpoint is described in 
https://privacysandbox.github.io/draft-ietf-bidding-and-
auction-services/draft-ietf-bidding-and-auction-services.html

Summary 

The Protected Audience API (formerly known as FLEDGE) is a Privacy Sandbox 
proposal to serve remarketing and custom audience use cases, designed so 
third parties cannot track user browsing behavior across sites. This 
proposal, the Protected Audience Bidding & Auction Services API, outlines a 
way to allow Protected Audience computation to take place on cloud servers 
in a Trusted Execution Environment (TEE), rather than running locally on a 
user's device. Moving computations to cloud servers can help optimize the 
Protected Audience auction, to free up computational cycles and network 
bandwidth for a device.

Blink component 

Blink>InterestGroups 
<https://bugs.chromium.org/p/chromium/issues/list?q=component:Blink%3EInterestGroups>

TAG review 

For Protected Audience: https://github.com/w3ctag/design-reviews/issues/723

TAG review status 

Completed for Protected Audience, resolved unsatisfied.

Risks Interoperability and Compatibility 

None. This is an optional new feature of the Protected Audience API. Ad 
techs can use this new feature by calling navigator.
getInterestGroupAdAuctionData() and specifying values for new fields in the 
auction config. Without invoking the new function or explicit values for 
those new fields, there's no functional behavioral change as a result of 
this feature.

Gecko & WebKit: No signal on parent proposal, Protected Audience.  Asked in 
the Mozilla forum here 
<https://github.com/mozilla/standards-positions/issues/770>, and in the 
Webkit forum here <https://github.com/WebKit/standards-positions/issues/158>
.
Edge: Microsoft has proposed their Ad Selection API 
<https://github.com/WICG/privacy-preserving-ads/tree/main> as a similar TEE 
on-server auction API. That API looks like it would have a near identical 
Web Platform API as the Bidding and Auction Services API. We have biweekly 
meetings with Microsoft, and are open to collaborating on specifying the 
API. 

Can you elaborate more on "near identical"? Would it be possible to have an 
interoperable server-bidding API between the two proposals in the near term?

Web developers: Extensive interest in this feature from adtechs, evidenced 
by the myriad of discussions on Protected Audience’s issue tracker 
<https://github.com/WICG/turtledove/issues>, Protected Audience’s weekly 
WICG calls <https://github.com/WICG/turtledove/issues/88>, and the 
Protected Auction Services WICG calls 
<https://github.com/WICG/protected-auction-services-discussion/issues/27>.

Debuggability 

On-device API surfaces should be debuggable in Chrome DevTools, and we’ve 
added extensive mechanisms for debugging 
<https://github.com/privacysandbox/fledge-docs/blob/main/debugging_protected_audience_api_services.md>
 Bidding 
and Auction services 
<https://github.com/privacysandbox/protected-auction-services-docs/blob/main/bidding_auction_services_api.md#related-documents>
.

Will this feature be supported on all six Blink platforms (Windows, Mac, 
Linux, Chrome OS, Android, and Android WebView)? 

It will be supported on all platforms that support Protected Audience, so 
all but WebView.

Is this feature fully tested by web-platform-tests 
<https://chromium.googlesource.com/chromium/src/+/main/docs/testing/web_platform_tests.md>
? 

Lots of 
<https://github.com/web-platform-tests/wpt/blob/master/fledge/tentative/get-interest-group-auction-data.https.window.js>
  
WPT tests 
<https://github.com/web-platform-tests/wpt/blob/master/fledge/tentative/server-response.https.window.js>.
 
Remaining test coverage to be completed soon.

Can you comment on what tests (or types of tests) are missing, and when you 
expect them to be done?


Flag name on chrome://flags 

Overall control is not possible via chrome://flags, though the consented 
debugging support 
<https://github.com/privacysandbox/fledge-docs/blob/main/debugging_protected_audience_api_services.md#adtech-consented-debugging>
 
is controlled via chrome://flags/#protected-audience-debug-token

Finch feature name 

FledgeBiddingAndAuctionServer

Requires code in //chrome? 

Only for UI for the consented debugging support 
<https://github.com/privacysandbox/fledge-docs/blob/main/debugging_protected_audience_api_services.md#adtech-consented-debugging>
.

Just the chrome://flags UI, right? Or is there some other debugging UI that 
gets enabled when flipping that on?

Anticipated spec changes 

No web-visible changes expected.

Just to confirm, you're adding a new web-visible API (and have specced 
that) but are not changing any other PA APIs, correct?


Estimated milestones 

Shipping to all applicable platforms in M130.

Link to entry on the Chrome Platform Status 

https://chromestatus.com/feature/4649601971257344

Links to previous Intent discussions 

Intent to prototype: https://groups.google.com/a/chromium.org/d/msgid/blink-
dev/CABQTWrnSdvf7RgK2wxsmC6rWc8eRoqDZOvgwVFuEx1r2nqmAJg%40mail.gmail.com
Intent to Experiment: 

https://groups.google.com/a/chromium.org/g/blink-dev/c/2bwMHd3Yz7I 
<https://groups.google.com/a/chromium.org/g/blink-dev/c/2bwMHd3Yz7I/m/BwMKwPP6GQAJ>

Intent to Extend Experiment:

https://groups.google.com/a/chromium.org/g/blink-dev/c/
2bwMHd3Yz7I/m/xaJHFJ_uAAAJ

Intent to Extend Experiment 2:

https://groups.google.com/a/chromium.org/g/blink-dev/c/
2bwMHd3Yz7I/m/RigQFZilAgAJ

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