On 10/7/24 10:30 AM, 'Russ Hamilton' via blink-dev wrote:


        Contact emails

pauljen...@chromium.org, behamil...@google.com


        Explainer

Chrome: https://github.com/WICG/turtledove/blob/main/FLEDGE_browser_bidding_and_auction_API.md <https://github.com/WICG/turtledove/blob/main/FLEDGE_browser_bidding_and_auction_API.md>

Thanks - this was helpful to read.

Services: https://github.com/privacysandbox/fledge-docs/blob/main/bidding_auction_services_api.md <https://github.com/privacysandbox/fledge-docs/blob/main/bidding_auction_services_api.md>



        Specification

The web platform portion of the specification (navigator.getInterestGroupAdAuctionData() and the server response changes to navigator.runAdAuction()) is part of the Protected Audience spec <https://wicg.github.io/turtledove/>.

The interface to the Bidding & Auction Services endpoint is described in https://privacysandbox.github.io/draft-ietf-bidding-and-auction-services/draft-ietf-bidding-and-auction-services.html <https://privacysandbox.github.io/draft-ietf-bidding-and-auction-services/draft-ietf-bidding-and-auction-services.html>


        Summary

The Protected Audience API (formerly known as FLEDGE) is a Privacy Sandbox proposal to serve remarketing and custom audience use cases, designed so third parties cannot track user browsing behavior across sites. This proposal, the Protected Audience Bidding & Auction Services API, outlines a way to allow Protected Audience computation to take place on cloud servers in a Trusted Execution Environment (TEE), rather than running locally on a user's device. Moving computations to cloud servers can help optimize the Protected Audience auction, to free up computational cycles and network bandwidth for a device.


        Blink component

Blink>InterestGroups <https://bugs.chromium.org/p/chromium/issues/list?q=component:Blink%3EInterestGroups>


        TAG review

For Protected Audience: https://github.com/w3ctag/design-reviews/issues/723 <https://github.com/w3ctag/design-reviews/issues/723>


        TAG review status

Completed for Protected Audience, resolved unsatisfied.


        Risks


        Interoperability and Compatibility

None. This is an optional new feature of the Protected Audience API. Ad techs can use this new feature by calling navigator.getInterestGroupAdAuctionData() and specifying values for new fields in the auction config. Without invoking the new function or explicit values for those new fields, there's no functional behavioral change as a result of this feature.


Gecko & WebKit: No signal on parent proposal, Protected Audience.  Asked in the Mozilla forumhere <https://github.com/mozilla/standards-positions/issues/770>, and in the Webkit forum here <https://github.com/WebKit/standards-positions/issues/158>.


        Edge: Microsoft has proposed their Ad Selection API
        <https://github.com/WICG/privacy-preserving-ads/tree/main>as a
        similar TEE on-server auction API. That API looks like it
        would have a near identical Web Platform API as the Bidding
        and Auction Services API. We have biweekly meetings with
        Microsoft, and are open to collaborating on specifying the API.

Can you elaborate more on "near identical"? Would it be possible to have an interoperable server-bidding API between the two proposals in the near term?

Web developers: Extensive interest in this feature from adtechs, evidenced by the myriad of discussions on Protected Audience’s issue tracker <https://github.com/WICG/turtledove/issues>, Protected Audience’s weekly WICG calls <https://github.com/WICG/turtledove/issues/88>, and theProtected Auction Services WICG calls <https://github.com/WICG/protected-auction-services-discussion/issues/27>.


        Debuggability

On-device API surfaces should be debuggable in Chrome DevTools, and we’ve added extensive mechanisms for debugging <https://github.com/privacysandbox/fledge-docs/blob/main/debugging_protected_audience_api_services.md>Bidding and Auction services <https://github.com/privacysandbox/protected-auction-services-docs/blob/main/bidding_auction_services_api.md#related-documents>.


        Will this feature be supported on all six Blink platforms
        (Windows, Mac, Linux, Chrome OS, Android, and Android WebView)?

It will be supported on all platforms that support Protected Audience, so all but WebView.


        Is this feature fully tested by web-platform-tests
        
<https://chromium.googlesource.com/chromium/src/+/main/docs/testing/web_platform_tests.md>?

Lots of <https://github.com/web-platform-tests/wpt/blob/master/fledge/tentative/get-interest-group-auction-data.https.window.js>WPT tests <https://github.com/web-platform-tests/wpt/blob/master/fledge/tentative/server-response.https.window.js>. Remaining test coverage to be completed soon.

Can you comment on what tests (or types of tests) are missing, and when you expect them to be done?


        Flag name on chrome://flags

Overall control is not possible via chrome://flags, though the consented debugging support <https://github.com/privacysandbox/fledge-docs/blob/main/debugging_protected_audience_api_services.md#adtech-consented-debugging>is controlled via chrome://flags/#protected-audience-debug-token


        Finch feature name

FledgeBiddingAndAuctionServer


        Requires code in //chrome?

Only for UI for the consented debugging support <https://github.com/privacysandbox/fledge-docs/blob/main/debugging_protected_audience_api_services.md#adtech-consented-debugging>.

Just the chrome://flags UI, right? Or is there some other debugging UI that gets enabled when flipping that on?


        Anticipated spec changes

No web-visible changes expected.

Just to confirm, you're adding a new web-visible API (and have specced that) but are not changing any other PA APIs, correct?


        Estimated milestones

Shipping to all applicable platforms in M130.


        Link to entry on the Chrome Platform Status

https://chromestatus.com/feature/4649601971257344 <https://chromestatus.com/feature/4649601971257344>


        Links to previous Intent discussions

Intent to prototype: https://groups.google.com/a/chromium.org/d/msgid/blink-dev/CABQTWrnSdvf7RgK2wxsmC6rWc8eRoqDZOvgwVFuEx1r2nqmAJg%40mail.gmail.com <https://groups.google.com/a/chromium.org/d/msgid/blink-dev/CABQTWrnSdvf7RgK2wxsmC6rWc8eRoqDZOvgwVFuEx1r2nqmAJg%40mail.gmail.com>


        Intent to Experiment:

https://groups.google.com/a/chromium.org/g/blink-dev/c/2bwMHd3Yz7I <https://groups.google.com/a/chromium.org/g/blink-dev/c/2bwMHd3Yz7I/m/BwMKwPP6GQAJ>

Intent to Extend Experiment:

https://groups.google.com/a/chromium.org/g/blink-dev/c/2bwMHd3Yz7I/m/xaJHFJ_uAAAJ <https://groups.google.com/a/chromium.org/g/blink-dev/c/2bwMHd3Yz7I/m/xaJHFJ_uAAAJ>

Intent to Extend Experiment 2:

https://groups.google.com/a/chromium.org/g/blink-dev/c/2bwMHd3Yz7I/m/RigQFZilAgAJ <https://groups.google.com/a/chromium.org/g/blink-dev/c/2bwMHd3Yz7I/m/RigQFZilAgAJ>


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