Contact emails

johni...@chromium.org, wanderv...@chromium.org, lin...@chromium.org


Explainer

https://github.com/privacysandbox/tpcd-labeling/blob/main/cookie_deprecation_labeling_explainer.md

https://developer.chrome.com/en/docs/privacy-sandbox/chrome-testing


Summary

As noted on the I2D&R for Third Party Cookies 
<https://groups.google.com/a/chromium.org/g/blink-dev/c/RG0oLYQ0f2I/m/P62t84F1AQAJ)>
:

We recently announced a new path focused on elevating user choice, instead 
of third-party cookie deprecation. We will continue to support and invest 
in the Privacy Sandbox technologies. While we can't predict what exact user 
preferences will be, it’s important for businesses and developers to 
prepare for a likely increase in Chrome browsers without support for 
third-party cookies, and to continue investing in privacy-enhancing 
technologies.


The cookie deprecation labels are useful for developers to evaluate and 
optimize deployments of the Privacy Sandbox APIs prior to any changes in 
the number of browsers which support third-party cookies, so we are asking 
to extend the current set of labels 
<https://developers.google.com/privacy-sandbox/relevance/setup/web/chrome-facilitated-testing>
 
for three more milestones.


Link to “Intent to Experiment” blink-dev discussion

https://groups.google.com/a/chromium.org/g/blink-dev/c/3escBQGtIpM/m/ntcytva5BgAJ

https://groups.google.com/u/1/a/chromium.org/g/blink-dev/c/v3PiIzm1M-Y

 

Goals for experimentation

Continued deployment and evaluation of Privacy Sandbox Ads APIs.


Experimental timeline

This feature was previously approved to run up until Chrome 129.


We would like to extend this for Chrome 130 through 132. 


Any risks when the experiment finishes?

Minimal, the cookie deprecation labels are only available for a subset of 
users and must be requested. 


Reason this experiment is being extended

We have received feedback that these labels are useful for ad tech 
companies to evaluate and optimize the APIs in preparation for changes to 
third party cookie availability.


Ongoing technical constraints

None


Will this feature be supported on all five Blink platforms supported by 
Origin Trials (Windows, Mac, Linux, Chrome OS, and Android)?

No, not supported on webview.


Link to entry on the feature dashboard

https://chromestatus.com/feature/5189079788683264



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