We would like to extend the Cookie Deprecation Label experimental feature 
being used for Chrome Facilitated Testing.  This feature previously 
received approval to run through the end of M125 (ending roughly June 10, 
2024).  The Facilitated Testing period, however, is scheduled to run 
through June 30, 2024.

Therefore, we would like to extend Cookie Deprecation Labels for another 
milestone through M126.  

Contact emails

johni...@chromium.org, wanderv...@chromium.org, lin...@chromium.org

Explainer

https://github.com/privacysandbox/tpcd-labeling/blob/main/cookie_deprecation_labeling_explainer.md

https://developer.chrome.com/en/docs/privacy-sandbox/chrome-testing

Summary

To prepare for the third-party cookie deprecation, it is important to 
understand the full impact of Chrome’s planned transition from third-party 
cookies to the Privacy Sandbox Ads APIs.

This experiment exposes a temporary set of APIs which provide access to 
browser-determined treatment and control groups to support opt-in server 
side testing of the third-party cookie deprecation.

We are exploring ways to address ecosystem feedback that we should continue 
supporting labels after 30 June.  We expect to provide more information 
soon.

 

Link to “Intent to Experiment” blink-dev discussion

https://groups.google.com/a/chromium.org/g/blink-dev/c/3escBQGtIpM/m/ntcytva5BgAJ

 

Goals for experimentation

The goal of this experiment is to allow adtechs to evaluate the impact of 
third party cookie phase out through opt-in server side testing. We expect 
partners to run experiments downstream from the browser provided treatment 
and control groups.

Experimental timeline

Previously the feature was approved until M125.  We'd like to extend the 
experiment by one milestone to M126 so that we can continue to support the 
Chrome Facilitated Testing period until June 30, 2024. Any experimentation 
after June 30 will be covered by another Intent.

Any risks when the experiment finishes?

Minimal.  The feature is designed in a way that websites must feature 
detect for the web API. This feature is also only available for a subset of 
users.

Reason this experiment is being extended

This feature is necessary to support the ongoing Chrome Facilitated Testing 
effort 
<https://developers.google.com/privacy-sandbox/relevance/setup/web/chrome-facilitated-testing>.
  
The Facilitated Testing period is scheduled to complete on June 30, 2024 
which is slightly beyond our previous approval for the feature.  Therefore 
we are requesting to extend the experimental feature access to M126.

Ongoing technical constraints

None

Will this feature be supported on all five Blink platforms supported by 
Origin Trials (Windows, Mac, Linux, Chrome OS, and Android)?

No, not supported on webview.

Link to entry on the feature dashboard

https://chromestatus.com/feature/5189079788683264

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