oops there you go http://www.rediff.com/movies/2008/feb/26jodha.htm
On 2/26/08, Indmov Buff <[EMAIL PROTECTED]> wrote: > > Thanks for sharing, Gomzy. Could you also give us the source/link of > the article? Rediff? > > ----- Original Message ---- > From: Gomzy <[EMAIL PROTECTED]> > To: [email protected] > Sent: Tuesday, February 26, 2008 12:04:37 PM > Subject: [ARR] Jodhaa Akbar stumbles in India, races ahead abroad > > Ashutosh Gowariker's *Jodhaa Akbar<http://www.rediff.com/movies/jodha08.html> > * would have become a loser at the box office if it had not done brilliantly > overseas <http://www.rediff.com/movies/2008/feb/19jodhaa.htm>. > > > > Produced at the cost of Rs 40 crores, the film first ran into trouble when > a section of the Rajput community > banned<http://www.rediff.com/movies/2008/feb/15ban.htm>it in Rajasthan. > > > > Gowariker called for a hurried press conference on February 16, a day > after the film released, to defend it but the damage was already done. He > argued that a character like Jodhaa existed in history and was married to > Akbar, but the film still did not get an entry in Rajasthan. The Madhya > Pradesh government soon banned the film in the second week of its release. > > > > As if that was not enough, multiplexes all over India refused to release > the film on February 15, due to a profit-sharing dispute. The film released > in multiplxes only the next day. > > > > "When the film did not release on the first day of release, *Jodhaa > Akbar*lost out badly. By the time a settlement was reached, the film had lost > the > precious first day advantage. The exams period, > controversy<http://www.rediff.com/movies/2008/feb/06jodha.htm>and poor > release strategy was almost suicidal for > *Jodhaa Akbar,*" Vinod Mirani, trade analyst for *rediff.com*, says > > > > Luckily, the overseas market saved the film. > > > > According to a release from Imagesmiths, the public relations firm that > was handling *Jodhaa Akbar *for UTV, the film made Rs 52.70 crores in > India in 10 days, and Rs 21.30 crores in the overseas market. > > > > The film made a whooping Rs 10 crores on the first day in the US and was > among the all-time highest grossers like *Kabhi Alvida Naa Kehna > [Images<http://search.rediff.com/imgsrch/default.php?MT=kabhi%20alvida%20naa%20kehna> > ]* and *Om Shanti Om*. It made Rs 5.60 crores in the UK. > > > > In the Gulf region, it did a business of Rs 3.20 crores, in Australia, it > grossed > Rs 3.20 crores and among other centers, it did a business of Rs 1.15crores. > > > > > Trade analysts, however, say what finally matters is not the gross > collections but the net collections. And that, they say, would make *Jodhaa > Akbar* an average to below average film at the box office. > > > > "The gross collections of a film does not matter; the net does. The gross > includes costs like entertainment tax, show tax and municipal tax. UTV > should declare its net collections," Mirani says. > > > > [image: new] > > "*Jodhaa Akbar *will scrape through because of its overseas business. > It will also recover its money through satellite rights. But its theatrical > business is not exciting for the film," added Mirani. > > > > Another trade analyst, Komal Nahta says, "The length of the film (*three > hours 20 minutes*) was the biggest drawback for *Jodhaa Akbar*. But it > will be a loser overall though overseas, it is doing well." > > > > He echoes Mirani's thoughts as he says, "The overseas release will not > make the film sink to a disaster level." > > > > An exhibitor, on condition of anonymity, said that the film was not doing > well because it was released at the wrong time, and since it did not appeal > to the Indian youth. > > > > "The film is better suited for people above 45. Besides that, exams were > on in many centers where the film was released. The music was decent but did > not catch up in a big way. Thus, these factors affected the prospects of the > film," he said. > > > > ------------------------------ > Be a better friend, newshound, and know-it-all with Yahoo! Mobile. Try it > now.<http://us.rd.yahoo.com/evt=51733/*http://mobile.yahoo.com/;_ylt=Ahu06i62sR8HDtDypao8Wcj9tAcJ> > > >
