"Google’s BERT is applied to the company’s search and many other products. And 
we often see that changing a few words in search can change results 
drastically. "

https://www.blog.google/products/search/search-language-understanding-bert/
https://techcrunch.com/2019/10/25/google-brings-in-bert-to-improve-its-search-results/

 

Google also uses all those brain-derived keys I always mention for their search 
engine; rank, freshness, frequency, context etc: 
https://www.youtube.com/watch?v=0eKVizvYSUQ
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Artificial General Intelligence List: AGI
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