Does anyone understand how this works, from the customer perspective?  Does
it assume you have a live but unused Xfinity coax connection in your house
or apartment somewhere?

 

What I've gleaned from poking around the Internet is:

 

- Intended to counter low price 5G Home Internet competition

- 100 Mbps for $30, 200 Mbps for $45

- month-to-month prepaid service, no term contract

- DIY install and activation

- they send you a refurbished gateway

- if you cancel, they don't want the gateway back

- you have to cancel regular Xfinity before you can get Xfinity NOW

 

The part they don't seem to explain at all is what you plug the gateway
into, and what if you don't have an active Xfinity drop and inside wiring?
If I'm confused, I'd assume a lot of prospective customers are also.

 

If their logic is to use this mainly for their customer retention department
and explain it to customers who are switching to T-Mobile or Verizon Home
Internet, I think that's a bad plan.  My experience is these days, people
don't call until they've already made the switch, you don't really get a
chance at "customer retention".  It's like finding out your spouse is
unhappy when they serve you with divorce papers.  Or in my view, Internet
has become a commodity and people make spur of the moment decision.  It's
not like buying a car where you research alternatives for months, go back to
dealers to see if you can get a better offer, etc.  It's like buying a candy
bar at the mini mart, or a party dress at Ross.

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