It seemed to peak around 30% without a video offering when going against a cable company. Adding video seemed to move it over 40%.
It also greatly depends on the age of the population. If the homeowner is under about 35 they generally don’t give a crap about cable TV, they just want fast Internet. In rural areas TV doesn’t matter - if they never had cable as a option they have solved that problem on their own already and just want fast Internet. Mark > On Mar 9, 2022, at 12:38 PM, Jason McKemie <j.mcke...@veloxinetbroadband.com> > wrote: > > Thanks. > > I should have specified that this is for fiber deployment. I shouldn't have > any problem competing speed wise, even with standard GPON. I'm somewhat > curious what to expect take-rate wise since I'm not offering bundled TV > service. My other fiber deployments have been a bit more rural with no other > wire-line operators, so I've had close to 100% take rate. > > What are you using for XGSPON? > > On Wednesday, March 9, 2022, <dmmoff...@gmail.com > <mailto:dmmoff...@gmail.com>> wrote: > Are we talking about wireless? If I was starting fresh with wireless today, > I’d target “up to” 50mbps and have a 100mbps plan for qualifying locations. > I’d have an aggressive QoS plan to mitigate impact of heavy usage. I’d be a > stickler about achieving and maintaining high MCS. To make that goal easier > I’d say screw NLOS. > > > > I’ve worked at 2 WISPs. The first built right on top of cable in a medium > sized city. The second was almost entirely rural. > > > > The one building on top of cable never got more than 2% market share, but > that wasn’t necessarily bad: > > 2% of a good sized market can still make you plenty of money > The people who care about having the most Mbps just bought cable anyway, and > we ended up with lighter and more casual users: I.e.: the cost efficient ones > The people who weren’t happy could just get cable and they wouldn’t be our > problem anymore > Time Warner/Spectrum pisses someone off pretty much every day, so there was a > steady stream of incoming customers greater than the number that would quit > and get cable > There was more churn, but drive time to pick up or install an SM was rarely > more than 15 minutes, so it wasn’t a big deal > > > The one building mostly rural had a captive audience, but that wasn’t > necessarily perfect: > > People felt stuck with them, if they weren’t happy they would just keep > complaining about the terrible injustice of the world > You have to try to serve both the light and heavy users. The heavy users > would never be content. The light users may suffer from heavy users sucking > airtime. > > > In my mind, the goal is to have customers quietly enjoy their service, pay > their bills, and not bother me. You’re a lot more labor efficient in that > case, and it was way easier to get that if the unhappy ones could leave and > the ones most concerned about $/mbit never signed up in the first place. > > > > There’s something like a 15% compound annual growth in data consumption per > household in the USA and has been since Netflix streaming started taking off. > Where that sucks for wireless is there’s no compound annual growth in > available bandwidth. You have to plan around congestion and how you’ll deal > with it, and you’ll have to plan your finances around a short upgrade > cycle….like 5 years. I.E.: Plan not just how you’ll pay for today’s network, > but how you’ll pay for the next network that you’ll need 5 years from now. I > think that’s the piece that people are missing when they think they can still > sell internet for $29/month. > > OR get into fiber. An XGSPON network has 10Gbps download capacity. Put 50 > users on an XGSPON port and you won’t have to fret too much about that 15% > compound growth for a good long while. You can sell the full speed of the > ONT’s ethernet port to each customer if you want to (whether that’s 1Gb or > 2.5Gb) and be confident that it’s truly achievable. I’m painfully aware of > the capital required, and if you don’t have it you don’t have it. In that > case rethink the whole wireless thing in light of how to cope with high > demand and a short upgrade cycle. You won’t get away with selling 5Mb plans > against cable. If I couldn’t see a path to victory I’d say exploit the tail > while thinking about a different business to get into. There are definitely > easier businesses to get into. :shrug: > > > > > > > > From: AF <af-boun...@af.afmug.com <mailto:af-boun...@af.afmug.com>> On Behalf > Of Jason McKemie > Sent: Tuesday, March 08, 2022 7:07 PM > To: AnimalFarm Microwave Users Group <Af@af.afmug.com > <mailto:Af@af.afmug.com>> > Subject: [AFMUG] Competing with Mediacom / cableco > > > > I'm looking at moving into some areas that Mediacom has started serving in > the past couple of years. For any of you that are already doing this, what > kind of packages are you having luck with? What is your typical take rate? > > > > Thanks! > > -- > AF mailing list > AF@af.afmug.com > http://af.afmug.com/mailman/listinfo/af_af.afmug.com
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