No because then you can't say "prices starting at". In my case I'm weighted in the middle - people love picking the middle plan. It doesn't matter about speeds at all (they don't know) but the dollars are something they're cautious of.
Josh Luthman Office: 937-552-2340 Direct: 937-552-2343 1100 Wayne St Suite 1337 Troy, OH 45373 On Thu, Jul 16, 2020 at 12:17 AM Darin Steffl <darin.ste...@mnwifi.com> wrote: > Wouldn't you be better off selling one plan like Google? A gig for $70. Or > at least get rid of the $50 plan. Do 50 Meg for $60 and gig for $70. That > way it's almost a no brainer to go with the gig. 20x more speed for only > $10 more!!! > > I bet your profit would be higher overall, even with slightly fewer > customers. I don't think it's about the highest market share, but rather > highest profit. We've been working on raising our ARPU for the wisp and > we're over $82 right now. Yes we lose a handful of customers from price > increases but we overall make more money since most don't cancel. Our > customer count has increased every month since we started in 2012. Back > then our arpu was about $54 and it's increased to $82 now. I've talked to > wisps that are even higher in the triple digits. > > Any business not raising their prices when demand is this strong is > leaving money on the table. This is totally dependent on competition I > understand. For us, we try to be the most reliable with the best customer > service. This allows us to sell a premium priced service compared to dsl > and other wisps. Word of mouth from our existing customers drives our > sales. > > On Wed, Jul 15, 2020, 7:35 PM Mark Radabaugh <m...@amplex.net> wrote: > >> >> >> On Jul 15, 2020, at 6:55 PM, Ken Hohhof <af...@kwisp.com> wrote: >> >> So you’re selling 25M of bandwidth and 975M of bragging rights? >> >> >> Yep, exactly. And that’s all it is really. >> >> >> Gamers probably use the gig speed for awhile whenever a new gigantic game >> comes out. But that’s not like video streaming which I swear some people >> do 24x7. >> >> >> Once in a blue moon somebody manages to peg it out long enough to show up >> on a 5 minute average. >> >> I found this interesting in that statistics: >> >> We offer 100Mb, 250Mb and GigE plans at $49.95, $59.95, and $79.95 >> >> Of those plans 41% take the 100Mb plan, 38% select 250Mb, and 20% take >> the Gigabit plan. >> >> The typical distribution would be that the middle plan having the >> highest percentage - and it doesn't. To me that says that customers are >> seeing value and plenty of speed at 100Mb. A few guy who need bragging >> rights take the Gigabit plan. We thank them for the contribution to the >> retirement fund. >> >> Mark >> >> -- >> AF mailing list >> AF@af.afmug.com >> http://af.afmug.com/mailman/listinfo/af_af.afmug.com >> > -- > AF mailing list > AF@af.afmug.com > http://af.afmug.com/mailman/listinfo/af_af.afmug.com >
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