Nadine,
THANK YOU so much for that information. I had a sneaking suspicion some
account setting was at play here!
So from what you've described it sounds like the adjustments I'll be making
(assuming we get allowlisted) will be:
- Still upload my contacts to a user list so that I identify the users
that I want Google to be able to target in an automated fashion
- But ONLY upload the emails/phones in this job, no attributes
- Use a job type of: CUSTOMER_MATCH_USER_LIST
- Then in a SEPARATE JOB than the contact upload,
- Upload the attributes for the contacts in the previous job
- Do NOT specify a user list in the upload job
- Use a job type of: CUSTOMER_MATCH_WITH_ATTRIBUTES
Does that sound like a good approach?
I believe I read that to REMOVE attributes from a user I can just set the
LTV attribute to $0 and I assume I could set an EMPTY/BLANK "last purcahse
date" value to wipe out that field.
Does that sound correct to you? (I plan on recording in a database on my
side the data I've submit to Google, so if I ever need, I could REMOVE the
attributes for all contacts I've previously submit attributes for.)
I guess I'll NEVER get any feedback on the ATTRIBUTE UPLOAD JOB other than
the job's partial failure object because there's simply NO LIST that the
data is being submit to. It sounds like that data is stored in a separate
area so as not to duplicate it. Makes sense. At least when I submit to a
customer list I can see its SIZE. But the attributes, I just have to HOPE
everything worked. Is there any way to verify that the attributes exist? Is
there anything I can do myself to be able to VERIFY the attributes got
uploaded? Maybe create a segment based on attributse and see that the size
is > 0? (I'm a developer, not a marketer, so pleaes forgive my
unfamiliarity with how campaigns, are setup...)
Thank You, and I'm very much looking forward to the updated documentation!
- Kurt
On Tuesday, January 18, 2022 at 7:28:45 PM UTC-6 adsapi wrote:
> Hello Kurt,
>
> I've been working on this API for many years, so I'm jumping in here to
> help out. First, I'll explain the Customer Match attributes flow and how it
> is used. Then, I'll cover my observations in your particular case followed
> by the next steps.
>
> *Customer Match attributes flow*
>
> This is what I know about the feature when it was first introduced in, I
> believe, 2020. Customer Match attributes are not tied to a specific user
> list.
>
> 1. API developers upload Customer Match attributes through an offline
> data job not tied to a user list.
> 2. Then, those Customer Match attributes sit in a pool on the Google
> Ads account.
> 3. Finally, rule-based user lists are created using that pool of
> Customer Match attributes.
>
> Even though the feature is similarly named to Customer Match, it is not
> tied to Customer Match lists. I realize that this can be confusing, but as
> a fellow engineer, I'm sure you know how difficult naming can be. I'm
> planning on updating the guide on this. You're probably wondering why it
> appears almost no one knows anything about this feature. This is because
> this feature has historically been allowlisted with very, very few people
> on that allowlist who qualify to be on it. That's why the documentation for
> this feature is sparse. I'm sure you're also wondering why it isn't working
> for you, so I'll get to that now.
>
> *Observations*
>
> I took a deep-dive through our source code, back-end database, and logs.
> This is what I found:
>
> - This feature is still allowlisted, and your Google Ads account is
> not on the allowlist.
> - When you uploaded data through the offline data job, you set the
> user list in the customer match metadata. When uploading Customer Match
> attributes, that field should not be set. By setting that user list field,
> it appears that our validator for the Customer Match attributes feature
> may
> not have triggered, which allowed the job to proceed.
> - When you uploaded the data, the job attempted to process the data. I
> see that the data uploaded and processed. However, because your account is
> not on the allowlist for the feature, the account was not able to do
> anything with that feature. Also, it's expected that Customer Match
> attributes are not tied to any user list, so it's expected that the user
> list you have would be empty.
>
> *Next steps*
>
> So, here's what we can do next.
>
> 1. I'll update the documentation to make it more clear on how the
> Customer Match attributes feature works, and I'll make it more clear that
> there is allowlisting associated with that feature.
> 2. I'll follow up with one of my fellow engineers to verify that it is
> indeed the validator logic for the allowlist not being triggered for this
> edge case. If that is indeed the case, then that will be updated.
> 3. If you would like to be on that allowlist, you would first need an
> account manager. If you have an account manager, then you can talk to them
> about requesting to be added to that allowlist. I'm not sure what all the
> qualifications are since I'm not involved with the allowlisting process
> for
> that feature, but I do know there are very few developers on there, so the
> qualifications may be high.
>
> Regards,
> [image: Google Logo]
> Nadine Wang
> Google Ads API Team
>
>
>
>
>
> ref:_00D1U1174p._5004Q2TjyJH:ref
>
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