I have not been able to find where to add a bid modifier to the association 
between an ad group and a user list via the UI, however per the link I 
provided you can programmatically set a bid modifier on the association.

> As with other types of criteria, you can assign other properties to the 
AdGroupCriterion object, such as bid overrides.

Is there any way to achieve the desired behavior without creating multiple 
ad groups? (one for the broad audience and one with a modified bid for the 
user list)
On Friday, November 12, 2021 at 3:51:12 PM UTC-5 adsapi wrote:

> Hi Will,
>
> The list of criterion 
> <https://developers.google.com/google-ads/api/reference/rpc/v9/AdGroupBidModifier?hl=en#criterion>
>  
> that  AdGroupBidModifier 
> <https://developers.google.com/google-ads/api/reference/rpc/v9/AdGroupBidModifier?hl=en>
>  
> can base a modifier on excludes user list as criterion. If you can do this 
> in the UI, could you privately send us a screenshot?
>
> Reminder: Share your feedback about the Google Ads (AdWords) API! Take the 
> 2021 
> Google Ads API and AdWords API Annual Survey 
> <https://google.qualtrics.com/jfe/form/SV_eQbOpf4VxRyyqqO?source=so>
>
> Regards,
>   
> [image: Google Logo] 
> Aryeh Baker 
> Google Ads API Team 
>   
>
> ref:_00D1U1174p._5004Q2R8ZuI:ref
>

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  • Bi... Will Schymik
    • ... 'Google Ads API Forum Advisor' via AdWords API and Google Ads API Forum
      • ... Will Schymik
        • ... 'Google Ads API Forum Advisor' via AdWords API and Google Ads API Forum
          • ... Will Schymik
            • ... 'Google Ads API Forum Advisor' via AdWords API and Google Ads API Forum

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