A couple of clarifications/questions You wrote: "generating a custom report which would return the list of negative keywords that caused an ad to appear is not possible through the API."
<<< my interest is in a list of negative keywords that caused an ad NOT to appear. I expect that this is not possible through the API, but with this clarification, can you confirm that the balance of your advice remains applicable: " you may use the Search Query Performance Report <https://developers.google.com/adwords/api/docs/appendix/reports/search-query-performance-report> which will return all statistics aggregated at the search terms level, one row per combination of search terms. Then you can compare the search queries from this report with the negative keywords on your campaigns. Then add those negative keywords that triggered the ad as the positive targeting criteria." <<<< I do not understand how negative keywords can trigger an ad. Did you mean to write "negative keywords that would have triggered the ad if they were positive keywords." If yes, then can you confirm that the search query performance report includes search terms from queries that were blocked by negative keywords. Thanks Jeff On Wednesday, November 21, 2018 at 8:58:42 AM UTC-8, Bharani Cherukuri (AdWords API Team) wrote: > > Hello Jeff, > > I'm afraid, generating a custom report which would return the list of > negative keywords that caused an ad to appear is not possible through the > API. However, you may use the Search Query Performance Report > <https://developers.google.com/adwords/api/docs/appendix/reports/search-query-performance-report> > which > will return all statistics aggregated at the search terms level, one row > per combination of search terms. Then you can compare the search queries > from this report with the negative keywords on your campaigns. Then add > those negative keywords that triggered the ad as the positive targeting > criteria. > > Let me know if you have any other questions. > > Regards, > Bharani, AdWords API Team > > On Wednesday, November 21, 2018 at 6:11:18 AM UTC-5, Jeff Sedlik wrote: >> >> In the hands of a skilled developer, can the API be used to generate a >> custom report that would provide a list of instances in which a negative >> keyword caused an ad not to appear. I am trying to optimize my negative >> keywords, and need a list that pairs the search terms with the negative >> keywords that caused the ad not to appear. >> >> Thanks >> Jeff >> > -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. Visit this group at https://groups.google.com/group/adwords-api. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/ce69912c-4ccc-480a-8a0c-7a681fa75348%40googlegroups.com. For more options, visit https://groups.google.com/d/optout.
