Hello Jeff, 

I'm afraid, generating a custom report which would return the list of 
negative keywords that caused an ad to appear is not possible through the 
API. However, you may use the Search Query Performance Report 
<https://developers.google.com/adwords/api/docs/appendix/reports/search-query-performance-report>
 which 
will return all statistics aggregated at the search terms level, one row 
per combination of search terms. Then you can compare the search queries 
from this report with the negative keywords on your campaigns. Then add 
those negative keywords that triggered the ad as the positive targeting 
criteria.

Let me know if you have any other questions. 

Regards,
Bharani, AdWords API Team

On Wednesday, November 21, 2018 at 6:11:18 AM UTC-5, Jeff Sedlik wrote:
>
> In the hands of a skilled developer, can the API be used to generate a 
> custom report that would provide a list of instances in which a negative 
> keyword caused an ad not to appear.  I am trying to optimize my negative 
> keywords, and need a list that pairs the search terms with the negative 
> keywords that caused the ad not to appear.
>
> Thanks
> Jeff
>

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    • ... 'Bharani Cherukuri (AdWords API Team)' via AdWords API and Google Ads API Forum
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