Hi Luis, Thanks for the reply. I think Google team should be aware of the impact of deprecating the "adsenseformobileapps.com" placement exclusion technique. This cost us a lot of money, and now we're faced with a massive manual labor of upating thousands of our Display Network campaigns.
Here's what happened: In September 2018, Google announced that using the string "adsenseformobileapps.com" within Campaign or AdGroup Placement Exclusion list is deprecated. We have been using this technique to have campaigns that only target websites. The new way to exclude all mobile app targeting is now done using Campaign Settings->Device targeting details. Unfortunately, Google did not migrate such campaigns using the "adsenseformobileapps.com" technique, to the new campaign settings. If a Display campaign has "adsenseformobileapps.com" in the placement exclusion list, the advertiser clearly made a configuration to not run ads on the mobile apps. So point number one : These campaigns must have been migrated to the new campaign settings. What happend next? we suddenly had a huge spike in our Display Network account spending because our campaigns started spending money on mobile app placements (something we never opted in for, and deliberately excluded them). We caught this change as part of monitoring the spending and cost metrics. Google not only failed to migrate such campaigns but also did not give us a way to update our campaigns via the API (As you're saying below). This means we have to manually update thousands of campaigns to re-exclude mobile app placements. I believe this has not been thought out well by Google. AdWords is pretty complex, and sometimes one little change might have huge financial and opearational implications on advertisers. I believe there are many more advertisers out there who will be caught by surprise when they catch the spending levels of their Display Network campaigns go up due to mobile app placements. I think you guys should look into this issue, I'm pretty sure we're not the only victims here. I suggest Google does : 1) Either migrate previous campaigns with "adsenseformobileapps.com" in placement exclusions to the new campaign settings from your side or 2) provide API access ASAP so we can manage our accounts properly. Thanks, D. On Tuesday, October 16, 2018 at 11:38:49 PM UTC, Luis Xander Talag (AdWords API Team) wrote: > > Hi, > > Unfortunately, you can not exclude a device platform > <https://developers.google.com/adwords/api/docs/reference/v201809/CampaignCriterionService.Platform> > in > your criteria based on this guide > <https://developers.google.com/adwords/api/docs/appendix/criteria-usage> as > platform criterion is for positive targeting > <https://developers.google.com/adwords/api/docs/appendix/targetingtypes#devices> > only. > > Best regards, > Luis > AdWords API Team > > On Wednesday, October 17, 2018 at 5:07:18 AM UTC+8, PPC Developer wrote: >> >> Hi, >> >> It seems that the previous method of excluding mobile apps using the >> string "adsenseformobileapps.com" has been deprecated. The new way to >> exclude a campaign from running ads on mobile apps is to use Device >> targeting. However, how can this be done via the API? >> >> Mobile Device targeting type has a Criterion.Type field, which doesn't >> have "mobile interstitial" to exclude. >> >> https://developers.google.com/adwords/api/docs/reference/v201809/CampaignCriterionService.MobileDevice >> >> Essentially, I'd like to create a campaign configuration as in the >> attached screenshot : Exclude mobile apps, tablet apps, mobile >> interstitials and tablet interstitials. How do I do that via the API? >> >> >> -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. Visit this group at https://groups.google.com/group/adwords-api. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/ed673bd7-2100-4e25-ba20-38593b64546a%40googlegroups.com. For more options, visit https://groups.google.com/d/optout.
