Hi Sam,
When you include {keyword:default text} in the TextAd, the default text
will be used when the text can't be replaced by a keyword. If you want to
use default text in Ad Customizers in a similar manner, the syntax will be
{=FeedName.AttributeName:default value}. Please see the Customizing Text Ads
<https://developers.google.com/adwords/api/docs/guides/ad-customizers#setting_up_an_ad>
guide for more details.
Regards,
Shwetha, AdWords API Team.
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