I work for an eCommerce reseller that has 130+ AdWords campaigns under a single account. Currently, I'm using AdWords Scripts to manage daily campaign refreshes. The problem is AdWords Scripts has certain limitations. For one, I frequently run into errors when trying to run a script for all campaigns. For example, I tried to use the Expanded Ad Transition Helper to convert my STAs to ETAs. It ran into a processing error (the script couldn't process all the ads in 130+ campaigns) and I had to run the script twice, separately - the first one converting half of the STAs - the second one converting the rest.
I was wondering if it makes sense to invest in the AdWords API? We have 3 young software developers on our team (myself included) all working full time. The reason we're considering the API is because our company has been managing AdWords manually for years. It's very time-consuming, labor-intensive, and not the smartest approach. Plus, we only have 2 people on AdWords. We want a tool that automates our campaign management so our marketing team can spend the majority of their time analyzing data versus doing manual tasks. So, to sum it up, my questions are: 1) Is the API worth investing in? 2) What is the best feature of the API to use for an eCommerce reseller with over 130+ campaigns? -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. Visit this group at https://groups.google.com/group/adwords-api. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/00bb6d62-03db-49ee-b7df-a050a6a457d5%40googlegroups.com. For more options, visit https://groups.google.com/d/optout.
