As far as I understand, it's just the matching that is case-insensitive. So those two keywords, even though not being identical, will match (or don't match) for the exact same search queries.
Cheers, Dorian On Wednesday, February 1, 2017 at 3:25:45 PM UTC+1, Tim Cox wrote: > > The docs say keywords are not case sensitive here: > https://support.google.com/adwords/answer/2497836 > > There's also an article in Moz forums about organic results being case > sensitive: > https://moz.com/ugc/google-results-not-case-sensitive-are-you-sure > > > Sooooo..... they are? > > > On Saturday, 1 October 2016 01:23:28 UTC+10, Nadine Sundquist (AdWords API > Team) wrote: >> >> Greetings! >> >> Thanks for pointing this out! Could you do me a big favor? Could you >> please point me to the places in the documentation where it says that the >> keywords are not case sensitive. It looks like we may need to update our >> documentation. In the meantime, I'll make sure that this is expected >> behavior. >> >> Cheers, >> Nadine, AdWords API Team >> >> On Thursday, September 29, 2016 at 7:33:46 PM UTC-4, Chloe wrote: >>> >>> The docs says keywords are not case sensitive, but the API returns >>> different Google ids for different cases of keywords (all other things >>> being equal). >>> >>> select keyword, google_id from keyword join ad_group_keyword on >>> keyword.id = keyword_id where keyword.id in (29537062,32051019); >>> keyword | google_id >>> ---------+----------- >>> Zip wax | 401869411 >>> zip wax | 93065030 >>> >>> -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. Visit this group at https://groups.google.com/group/adwords-api. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/a20ebf4b-2e04-4e5b-97b4-12257335b033%40googlegroups.com. For more options, visit https://groups.google.com/d/optout.
