The docs says keywords are not case sensitive, but the API returns 
different Google ids for different cases of keywords (all other things 
being equal).

select keyword, google_id from keyword join ad_group_keyword on keyword.id 
= keyword_id where keyword.id in (29537062,32051019);
 keyword | google_id
---------+-----------
 Zip wax | 401869411
 zip wax |  93065030

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