Hi,

These fields have both been deprecated, but for v201406 and earlier, they 
referred to the different max CPC bids you could configure for an ad group: 
one was the default max CPC and the other was the default *content* max 
CPC, which is the max CPC you used to be able to specify for *Display 
Network* bids. The attached screenshot is from an old ad group that had 
different values for these two fields. The output from the report for this 
ad group looks like this:

"ADGROUP_PERFORMANCE_REPORT (Jan 1, 2013-Jun 30, 2013)"
Default max. CPC,Display Network max. CPC,Impressions
500000,1250000,0
Total, --,0

See our previous blog post 
<http://googleadsdeveloper.blogspot.com/2014/02/reminder-change-to-contentbid-setting.html>
 regarding 
the deprecation of content bids for the *Display Network *for details.

You may also want to review our blog post on Search Network with Display 
Select campaigns 
<http://googleadsdeveloper.blogspot.com/2014/09/reminder-upcoming-auto-upgrade-to-snds.html>,
 
as that will point you to documentation about the campaign type changes 
that made these fields obsolete.

Cheers,
Josh, AdWords API Team 

On Thursday, October 9, 2014 3:32:59 AM UTC-4, 照沼領 wrote:
>
> Hi,
>
> I add comment.
>
> On v201406, contentBid field is removed.
>
> So, How will "keywordContentMaxCpc" field's number change  in adgroup 
> performance report ?
>
> Should I do not use "keywordContentMaxCpc" ?
>
> Please advice to me.
>
> Which "keywordContentMaxCpc" and "keywordMaxCpc" match in below some cases 
> ?
>
>
> Case: 1
>
> Search network valid field: "keywordMaxCpc"
> Search network invalid field: "keywordContentMaxCpc"
>
> Display network valid field: "keywordContentMaxCpc"
> Display network invalid field: "keywordMaxCpc"
>
> Case: 2
>
> Search network valid field: "keywordMaxCpc"
> Search network invalid field: "keywordContentMaxCpc"
>
> Display network valid field: "keywordMaxCpc"
> Display network invalid field: "keywordContentMaxCpc"
>
> Case: 3
>
> Search network valid field: "keywordMaxCpc"
> Search network valid field: "keywordContentMaxCpc"
>
> Display network valid field: "keywordMaxCpc"
> Display network valid field: "keywordContentMaxCpc"
>
> * keywordMaxCpc and keywordContentMaxCpc is same number.
>
>
> Best.
>
>
> 2014年10月8日水曜日 19時45分14秒 UTC+9 照沼領:
>>
>> Hi,
>>
>> I have question of adgroup performance report . Then api version is 
>> v201406.
>>
>> Please advice to me.
>>
>> Currently , "AdGroup Performance Report" is include keywordMaxCpc and 
>> keywordContentCpc.
>>
>> ReportDocument
>>
>> https://developers.google.com/adwords/api/docs/appendix/reports?hl=en#ad-group
>>
>> Are these fields's value same in the case of both search network and 
>> display network ?
>>
>> Best regards.
>>
>

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