Hello Devesh,

This is a product-level behavior, not specific to the API. I believe, 
">90%" means most of the impressions are "lost" anyway and the actual 
number is not very useful.

It is unlikely this will be changed in the near future.


-Danial, AdWords API Team.


On Tuesday, July 30, 2013 1:20:19 AM UTC+4, Devesh Parekh wrote:
>
> Thanks, Danial.
>
> While I might understand not reporting this metric precisely with very 
> small or zero actual impressions, the "> 90%" number seems unrelated to the 
> number of impressions reported. For example, I have one row that shows 1 
> impression and "66.67%" rank lost impression share. I have another row with 
> 1702 impressions and "> 90%" rank lost impression share.
>
> The "> 90%" number seems to displayed if and only if the rank lost 
> impression share is above 90%. I don't see any rows that have precise rank 
> lost impression share greater than 90. I'm trying to understand why AdWords 
> will happily report "88.89%" lost impression share (as one example I've 
> seen) but won't tell me anything like "90.11%" lost impression share.
>
> -- 
> Devesh
>
>
> On Mon, Jul 29, 2013 at 5:20 AM, Danial Klimkin <
> adwordsapiad...@google.com <javascript:>> wrote:
>
>> Hello Devesh,
>>
>>
>> We do not plan to expose the raw impression numbers on search results in 
>> the AdWords API. As you mentioned, this metric can't be reported precisely 
>> with very small or zero actual impressions.
>>
>>
>> -Danial, AdWords API Team.
>>
>>
>> On Saturday, July 27, 2013 2:59:49 AM UTC+4, Devesh Parekh wrote:
>>>
>>> I'm running experiments and analyzing how my changes affect impressions 
>>> by requesting Impressions and SearchRankLostImpressionShare from the 
>>> reporting endpoint. I usually get pretty precise numbers in these reports 
>>> like "13.08%", but I sometimes get really fuzzy numbers like "> 90%", which 
>>> is not amenable to analysis.
>>>
>>> Is there a reason why the number is so imprecise? If not, can you 
>>> replace it with a more precise number? Better yet, can you report 
>>> SearchRankLostImpressions directly instead of 
>>> SearchRankLostImpressionShare, which is not very useful in cases where I 
>>> have 0 impressions?
>>>
>>> -- 
>>> Devesh
>>>
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