I am not sure you can assign a Destination URL to any of the display 
keywords, placements, topics, audiences, age, or gender.

At least the adwords web interface doesn't allow this.

In Display, it seems the only Destination URL you can define is the Ad one.

Oliver


On Friday, February 15, 2013 7:52:37 PM UTC, Grace Chu wrote:
>
> If an ad group in a DIsplay Network enabled campaign, has display 
> keywords, placements, topics, audiences, age, and gender.
> Each with their own Destination URLs.
> When a user is shown an ad on the GDN, and fits all 6 criteria - which URL 
> is served?
>
> My assumption is, the URL of whichever criteria triggered the ad will be 
> the destination URL.
>
> Is this correct?
>

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