Hi Oliver, The value '--' means a bid has not yet been determined/set and it is returned also on auto bidding strategies. I'll make sure our docs get update with this.
Best, - David On Saturday, January 19, 2013 5:18:29 AM UTC-5, Oliver wrote: > > The *Max CPC* column in both the *ADGROUP_PERFORMANCE_REPORT* > and*KEYWORD_PERFORMANCE_REPORT > * has the following comment in the documentation: > > >> Usually a number in the format "x.xx", but may return "auto: x.xx" or > just "auto" if automatic bidding is used. > > But what we're seeing in practice is that this column contains the > following possible values : > > - *x.xx *(when bidding is Manual) > - *auto: x.xx* (when bidding is Budget Optimized) > - *--* (when bidding is auto) > > > Can someone please clarify why the difference between what the > documentation says and what we're seeing. > > Oliver > -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en