Thank you Kevin for you response.

Yes, i understand the concept of the magic keywordId 3000000. However, 
since there is no one triggering keyword in display network, how do you 
explain  that  AdWords  displays the performance data of each display 
keywords? You can see this in the screenshot i have the attached in my the 
first post. This is the source of confusing of our clients. My final goal 
is to be able provide the same level of data in our application but i don't 
know how.

If you can help me i will be very grateful.

Best regards,

Le mardi 15 mai 2012 12:04:57 UTC-4, Kevin Winter a écrit :
>
> Hi,
>   Ads displayed on the Display Network that have been triggered from 
> keywords are trigger from the sum of keywords.  For example, you could have 
> cat, dog, pet food as three keywords for an adgroup.  Then when an 
> impression occurs on a pet-related website, it looks at all the keywords in 
> the adgroup to see if that placement would be suitable.  There is no one 
> triggering keyword, so the magic keywordId 3000000 is used to indicate this 
> has occurred.  You can't tie this back to a specific keyword because that's 
> not how the product works.
>
> - Kevin Winter
> AdWords API Team
>
> On Thursday, May 10, 2012 4:32:11 PM UTC-4, Younes Laghrari wrote:
>>
>> Hi,
>> Some of our clients have some campaigns that run Display Network. AdWords 
>> UI show  the performance data detailed per keyword (please see the attached 
>> image). However, we are not able to fetch via the API the data of display 
>> keywords. All we can do is to retrieve the data for adgroup level since we 
>> get  keywordID="3000000" (dummy keyword to indicate content network) 
>> instead of the real keywordId. Therefore, in our application we show all 
>> display keyword with no performance data and this is a source of 
>> frustration for our clients.
>>
>> We wonder if there is a way to get these data. Also, we would like to 
>> have the possibility to fetch the performance data by the pair 
>> adId-keywordId. Is that possible? If yes, how?
>>
>> Your help will be really appreciated, thank you in advance.
>>
>> We have tried those types of reports: KEYWORDS_PERFORMANCE_REPORT, 
>> AD_PERFORMANCE_REPORT 
>> and CRITERIA_PERFORMANCE_REPORT.
>> *Example of row we got in the CRITERIA_PERFORMANCE_REPORT*
>>  <row campaignID="54459516" campaign="SEEN Nordic Innhold" 
>> adGroupID="1861193796" adGroup="Interior Design" keywordPlacement="Content" 
>> criteriaType="Keyword" keywordID="3000000" day="2012-04-29" 
>> network="Display Network" clicks="2" impressions="3424" avgPosition="3.09" 
>> cost="7690000" keywordPlacementState="enabled" conv1PerClick="0"/>
>>      <row campaignID="54459516" campaign="SEEN Nordic Innhold" 
>> adGroupID="1861193796" adGroup="Interior Design" keywordPlacement="Content" 
>> criteriaType="Keyword" keywordID="3000000" day="2012-04-30" 
>> network="Display Network" clicks="0" impressions="4354" avgPosition="3.07" 
>> cost="0" keywordPlacementState="enabled" conv1PerClick="0"/>
>>
>

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