Hi,
  Ads displayed on the Display Network that have been triggered from 
keywords are trigger from the sum of keywords.  For example, you could have 
cat, dog, pet food as three keywords for an adgroup.  Then when an 
impression occurs on a pet-related website, it looks at all the keywords in 
the adgroup to see if that placement would be suitable.  There is no one 
triggering keyword, so the magic keywordId 3000000 is used to indicate this 
has occurred.  You can't tie this back to a specific keyword because that's 
not how the product works.

- Kevin Winter
AdWords API Team

On Thursday, May 10, 2012 4:32:11 PM UTC-4, Younes Laghrari wrote:
>
> Hi,
> Some of our clients have some campaigns that run Display Network. AdWords 
> UI show  the performance data detailed per keyword (please see the attached 
> image). However, we are not able to fetch via the API the data of display 
> keywords. All we can do is to retrieve the data for adgroup level since we 
> get  keywordID="3000000" (dummy keyword to indicate content network) 
> instead of the real keywordId. Therefore, in our application we show all 
> display keyword with no performance data and this is a source of 
> frustration for our clients.
>
> We wonder if there is a way to get these data. Also, we would like to have 
> the possibility to fetch the performance data by the pair adId-keywordId. 
> Is that possible? If yes, how?
>
> Your help will be really appreciated, thank you in advance.
>
> We have tried those types of reports: KEYWORDS_PERFORMANCE_REPORT, 
> AD_PERFORMANCE_REPORT 
> and CRITERIA_PERFORMANCE_REPORT.
> *Example of row we got in the CRITERIA_PERFORMANCE_REPORT*
>  <row campaignID="54459516" campaign="SEEN Nordic Innhold" 
> adGroupID="1861193796" adGroup="Interior Design" keywordPlacement="Content" 
> criteriaType="Keyword" keywordID="3000000" day="2012-04-29" 
> network="Display Network" clicks="2" impressions="3424" avgPosition="3.09" 
> cost="7690000" keywordPlacementState="enabled" conv1PerClick="0"/>
>      <row campaignID="54459516" campaign="SEEN Nordic Innhold" 
> adGroupID="1861193796" adGroup="Interior Design" keywordPlacement="Content" 
> criteriaType="Keyword" keywordID="3000000" day="2012-04-30" 
> network="Display Network" clicks="0" impressions="4354" avgPosition="3.07" 
> cost="0" keywordPlacementState="enabled" conv1PerClick="0"/>
>

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