Hi Vijayraj,

I haven't used it for a while, but I'm reasonably confident that it's the 
keyword from your account, not the search query. I seem to remember being 
able to match them up with the keywords in an adgroup in the past anyway, 
but my memory isn't that great these days, so you should probably try a few 
clicks out to be sure! If the parameter just contained the search query 
then there wouldn't be so much point in using it as it's already available 
in the referrer header; for the moment at least....

Regards,

Ewan

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