Hi,

In response to your questions:

1) More information about the insertion text formats allowed is available 
here:

http://code.google.com/apis/adwords/docs/reference/latest/AdParamService.AdParam.html#insertionText

I am not aware of a length limit, but if after the insertion the line 
becomes too long then the insertion won't be used.

2) I know you can use them in ad destination URLs, but I'm not sure about 
keyword destination URLs.  Test it out and let us know.

Best,
- Eric Koleda, AdWords API Team

On Wednesday, March 14, 2012 12:48:11 PM UTC-4, kumarravim wrote:
>
> I see param1 & param2 used to insert discount, price, inventory but want 
> to know specifics of its usage.
>  
>  
> 1. What are the data type & length limits for param1 and param2 supported 
> through paramservice ? 
> 2. Also, Can I use param1 and param2 in Keyword Destination Url and Ad 
> Destination Url ?
>
>  
> Your help is appreciated.
>  
>

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