Hi Reed, You might also want to ask this question on the AdWords forum at http://www.en.adwords-community.com/t5/AdWords-Community/ct-p/AdWords since this question is more about how AdWords returns data than about the API.
Cheers, Anash P. Oommen, AdWords API Advisor. On Tuesday, 13 March 2012 23:19:46 UTC+5:30, Reed wrote: > > [thought I posted this a few weeks ago, but cannot find it in a search, so > hopefully this is not a duplicate post] > > The Google Display Network is changing how placement matches are > performed, moving from the "theme" approach of trying to match the > collective group of an adgroup's keywords against possible content looking > for a match, to one that looks pretty much like the way the "search" side > has worked - matching specific keywords in the adgroup against possible > content. The question is, how is this data going to look in the > performance reports? In the past, the criterion and keyword reports have > used the dummy "content" keyword to indicate automatic placements, and for > managed placements have included the sitename as the keyword. Now there is > going to be a "real" keyword to report on. How does that fit in? There > will also be keyword level URLs, complete with tracking parameters; how > does that picture look in the data that will be coming back? > > We have clients that have been whitelisted for this, but until we know how > the data is going to look we're hesitant to set this live without knowing > that we will be able to make sense out fo the data coming back in the > performance reports. Being able to identify the data belonging to these > keywords is crucial, as is knowing the destination URL that was triggered > (to get the tracking data). > > thanks > -reed > > -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
