[thought I posted this a few weeks ago, but cannot find it in a search, so hopefully this is not a duplicate post] The Google Display Network is changing how placement matches are performed, moving from the "theme" approach of trying to match the collective group of an adgroup's keywords against possible content looking for a match, to one that looks pretty much like the way the "search" side has worked - matching specific keywords in the adgroup against possible content. The question is, how is this data going to look in the performance reports? In the past, the criterion and keyword reports have used the dummy "content" keyword to indicate automatic placements, and for managed placements have included the sitename as the keyword. Now there is going to be a "real" keyword to report on. How does that fit in? There will also be keyword level URLs, complete with tracking parameters; how does that picture look in the data that will be coming back? We have clients that have been whitelisted for this, but until we know how the data is going to look we're hesitant to set this live without knowing that we will be able to make sense out fo the data coming back in the performance reports. Being able to identify the data belonging to these keywords is crucial, as is knowing the destination URL that was triggered (to get the tracking data). thanks -reed
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