I've had the same message too.

We have all been worried thinking that our apps / businesses have failed 
terms and conditions, hasn't met the minimum required functionality etc and 
the real reason is... we aren't using the API as much as required.

As a business... how is cutting off our API usage for 5 to 6 weeks going to 
help us increase API usage? After this period of time we will need to start 
from a weakened position - building up trust and customers again. Rather 
than assisting small start ups - Google once again is favoring the big 
brands because it knows where the money is. Wasn't Google once a start up 
business?

Honestly - couldn't this have been dealt with alot better by informing API 
users of their token usage, what is required etc whilst our tokens were 
active? This would have kept us up to date with the minimum requirements and 
acted as an incentive to improve our usage of the API. It's just crazy. I'm 
usually a calm person but this has really frustrated me!

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