We find it easier just to use the Ad Performance report as the basis for 
everything since it contains data for all ad types, plus the keyword ID for 
each row.

We then use the keyword and managed placement reports to match up keyword 
IDs and enhance the Ad Performance data with keyword text or placement, the 
match type (if it's in the managed placement report then I know it's content 
match!), status, bid cap and quality score, etc.

Anything that's left over is some form of display advertising, which usually 
has fixed "keyword" IDs, e.g. 3000000 for content targeting.  Apparently you 
can use the AdGroupCriterion service to check what these IDs mean but we've 
seen so few of them that we've just coded up a list internally and add to it 
if a new one comes along.

We're not so much interested in splitting out the automatic placements, 
since we're focused on biddable criteria and there's just one content bid 
per ad group, but I'm sure it would be possible to do.  There's no extra API 
cost to pull the last 7 days daily data, so you should be able to update a 
rolling 7 day period in your database and it would update the domain split 
as and when that's available.

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