Hi Bryan,
I believe this is the desired behavior of the URL report, both in the
UI and the API. In the UI you'll notice a line at the bottom labeled
"Other URLs". The hover help for this row says:
"Other" URLs
These webpages ran your ads but aren't listed in the rows above. Some
examples of why a URL would be calculated as "Other":
* Your ad received an impression, but not a click.
* Your ad didn't receive a significant number of impressions.
* The page ran your ad within the past 24 hours and just hasn't
yet been listed individually.
The URL report is intentionally filtering out data which isn't as
relevant. The API report doesn't include this special row, but if you
want high level performance data you can use the ACCOUNT report and
use the predicate AdNetworkType1 EQUALS CONTENT.
Best,
- Eric
On Dec 1, 1:35 am, ADM <goo...@scienceops.com> wrote:
> Eric,
>
> We are pulling the URL Performance report data by day for each of our
> campaigns (3 days after they finished). I am comparing these results
> (imp, click. conv, cost) directly to the Network tab results for the
> same campaign on the same day at the URL level. All the results match
> exactly to the values shown in the Network tab at the URL level, but
> not a the summary (non-URL) level, where there is typically 20 times
> the number of impressions shown. This is true for any campaign examined
> for any account.
>
> In looking at our collected data (months worth) it is obvious the
> impression counts by URL returned by the URL Performance report is not
> returning any URL values for the time span examined with less than 100
> impressions and no clicks or conversions.
>
> The implication of this truncation is very serious and limits greatly
> the analysis that can be performed.
>
> Is this an undocumented feature?
>
> Best regards,
> Bryan
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