Eric,

In every account I review the Impressions being seen are not even close
to correct value, while clicks, conversions, and cost are correct.


One example from 20 Nov 2010:


Google AdWords Web Interface: Imp = 128,162 clicks = 29 conv = 4 cost =
$34.78


API report: Imp = 5,349 clicks = 29 conv = 4 cost = $34.78


So, all values except Impression match exactly, but impression count is
way off (factor of 25 low).


Another example for the same account on 19 Nov 2010:



Google AdWords Web Interface: Imp = 159,422 clicks = 29 conv = 4 cost =
$34.78


API report: Imp = 12,006 clicks = 64 conv = 8 cost = $72.71


And the problem is present for every single case I examine on all
accounts (campaigns/adgroups).


How can we get getting such incorrect values for the Impression counts
from the URL Placement report?


Thanks,
ADM

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