Hello Google Team, I am integrating customer acquisition functionality 
through the API.

[image: Screenshot 2025-06-18 173047.png]

I have already been able to create it using the TARGET_ALL_EQUALLY 
optimization mode, but when I try to use BID_HIGHER_FOR_NEW_CUSTOMER, I get 
the following error:

CUSTOMER_ACQUISITION_MISSING_EXISTING_CUSTOMER_DEFINITION
Existing customer definition is missing for customer acquisition goal.

I have tried to configure this through the Google Ads UI and it works 
normally. I even checked the API to see how it was configured behind the 
scenes and I am sending the same configuration, so I don't know what I am 
doing wrong.

RequestID campaign creation: r7fnNqlMGeJZr5Yh8zKmig
RequestID campaign lifecycle creation: _IBVjsicrz_7CpnK8SPsqA


This allows me to save and create a campaign from the UI. A warning appears 
below, but I don't know if it has anything to do with the error when trying 
to create it from the API
[image: Screenshot 2025-06-18 173456.png]

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  • Er... Marlon Gómez
    • ... 'Google Ads API Forum Advisor' via Google Ads API and AdWords API Forum

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