Hi, Please be informed that if you upload a conversion with a gclid and an email address that doesn't match the email associated with the lead form submission for that gclid, Google Ads will attempt to match the conversion using the gclid. However, the email address is also used as a matching variable if you have enabled enhanced conversions. If you have enhanced conversions enabled and the email does not match, the match rate may be lowered. Also, Google Ads only tracks conversions that are attributed to Google Ads clicks. This is done via the gclid. I would recommend you refer to the guide Implement Enhanced Conversions for Leads to get more information.
Kindly note that if you upload an offline purchase conversion to Google Ads for a lead that originated from Bing or Facebook, Google Ads will only record the conversion if a corresponding gclid is present in your uploaded data. I hope this helps! Feel free to get back to us in case of any further queries. Thanks, Google Ads API Team Feedback How was our support today? [2025-03-19 08:49:37Z GMT] This message is in relation to case "ref:!00D1U01174p.!5004Q02vGwFf:ref" (ADR-00284696) -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "Google Ads API and AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. To view this discussion visit https://groups.google.com/d/msgid/adwords-api/4e2Gd000000000000000000000000000000000000000000000STD4IP00R8WO8TMASNSz7G2x0S4miw%40sfdc.net.
