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-------- Original message --------From: O K <panar...@gmail.com> Date: 12/3/24
11:49 (GMT+02:00) To: Google Ads API and AdWords API Forum
<adwords-api@googlegroups.com> Subject: Re: conversion post for gbraid & wbraid
click identifiers Still, there is clarification needed. In case GBRAID and user
identifiers cannot be processed in one API call, I found that I can call once
with GBRAID and a second time with the user identifier. There is no error in
this case. But still, I don't know how to check which identifier was used by
Google's internals to bind conversion to showed ads.Also, I see that my
conversions have both GBRAID and a short GCLID. So, the question is, what is
the best strategy? Is it okay if I upload one conversion with GBRAID and a
second time with GCLID and the user identifier? They are deduplicated by
orderId, so there is no trouble with duplicates. But which one will be used by
ad campaigns after that?On Wednesday, November 20, 2024 at 8:05:16 AM UTC+2
Google Ads API Forum Advisor wrote:
Hi,
I understand that you had a confusion between what are enhanced conversions for
leads and enhanced conversion for purchases (as you call it).
There is no enhanced conversion type called "enhanced conversions for
purchases" in the Google Ads API. Note that 'purchase' here is a conversion
goal. You can set up conversion goals to track important actions that your
customers take, such as making a purchase or signing up for your newsletter.
Learn more about conversion goals.
On a whole, the enhanced conversions help you to improve the accuracy of your
conversion measurement by supplementing your existing conversion tags with
first-party conversion data, like email address, name, home address, and phone
number. The enhanced conversion type that's the best fit for you depends on
what you're looking to track. Enhanced conversions for web are relevant for
advertisers who want to track sales and events that happen on a website.
Enhanced conversions for leads are relevant for advertisers who want to track
sales that happen off a website (for example, phone or email) from website
leads. They improve measurement of offline transactions that came from a
website lead or visitor. Refer to this guide on 'Get started with enhanced
conversions' for more information.
So, for your conversion action with ID: 1046888366 (Purchase), the
conversion_action_type is UPLOAD_CLICKS, which means you are implementing
enhanced conversions for leads.
I hope this clarifies.
This message is in relation to case "ref:!00D1U01174p.!5004Q02vGhIA:ref"
(ADR-00273796)
Thanks,
Google Ads API Team
Feedback
How was our support today?
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