Still, there is clarification needed. 

In case GBRAID and user identifiers cannot be processed in one API call, I 
found that I can call once with GBRAID and a second time with the user 
identifier. There is no error in this case. But still, I don't know how to 
check which identifier was used by Google's internals to bind conversion to 
showed ads.

Also, I see that my conversions have both GBRAID and a short GCLID. 

So, the question is, what is the best strategy? 

Is it okay if I upload one conversion with GBRAID and a second time with 
GCLID and the user identifier? They are deduplicated by orderId, so there 
is no trouble with duplicates. 

But which one will be used by ad campaigns after that?

On Wednesday, November 20, 2024 at 8:05:16 AM UTC+2 Google Ads API Forum 
Advisor wrote:

> Hi,
>
> I understand that you had a confusion between what are enhanced 
> conversions for leads and enhanced conversion for purchases (as you call 
> it).
>
> There is no enhanced conversion type called "enhanced conversions for 
> purchases" in the Google Ads API. Note that 'purchase' here is a conversion 
> goal. You can set up conversion goals to track important actions that your 
> customers take, such as making a purchase or signing up for your 
> newsletter. Learn more about conversion goals 
> <https://support.google.com/google-ads/answer/10995103?sjid=4881300723033448233-AP>
> .
>
> On a whole, the enhanced conversions help you to improve the accuracy of 
> your conversion measurement by supplementing your existing conversion tags 
> with first-party conversion data, like email address, name, home address, 
> and phone number. The enhanced conversion type that's the best fit for you 
> depends on what you're looking to track. Enhanced conversions for web 
> <https://support.google.com/google-ads/answer/9888656#:~:text=Google%20Ad%20campaign.-,Enhanced%20conversions%20for%20web,-1>
>  are 
> relevant for advertisers who want to track sales and events that happen on 
> a website. Enhanced conversions for leads 
> <https://support.google.com/google-ads/answer/9888656#:~:text=Partner%20Program.-,Enhanced%20conversions%20for%20leads,-User%20clicks%20on>
>  are 
> relevant for advertisers who want to track sales that happen *off a 
> website* (for example, phone or email) *from website leads*. They improve 
> measurement of offline transactions that came from a website lead or 
> visitor. Refer to this guide on 'Get started with enhanced conversions 
> <https://developers.google.com/google-ads/api/docs/conversions/enhanced-conversions/overview>'
>  
> for more information.
>
> So, for your conversion action with ID: 1046888366 (Purchase), the 
> conversion_action_type 
> <https://developers.google.com/google-ads/api/reference/rpc/v18/ConversionActionTypeEnum.ConversionActionType>
>  is 
> UPLOAD_CLICKS, which means you are implementing enhanced conversions for 
> leads.
>
>
> I hope this clarifies.
>
>   
> This message is in relation to case 
> "ref:!00D1U01174p.!5004Q02vGhIA:ref" (ADR-00273796)
>
> Thanks,
>   
> [image: Google Logo] Google Ads API Team 
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