Hi,

Thank you for reaching out to the Google Ads API support team.

To successfully create Google Search campaigns using the Google Ads REST API, 
you'll need to address the following key areas:

API Credentials:

Developer Token: Obtain a developer token from your Google Ads account.
Client ID and Client Secret: If using OAuth, generate a client ID and client 
secret for your application.

Campaign Structure:

Campaign: Define the overall campaign settings, including budget, bidding 
strategy, and targeting options.
Ad Groups: Create ad groups within the campaign to organize your ads and 
keywords.
Ads: Develop compelling text ads for your campaign.
Keywords: Research and select relevant keywords to target your audience.

I would recommend you refer to this “Campaigns” documentation for more 
information. Additionally, I would suggest you kindly refer to the “Create 
Campaigns” guide on how to create campaigns using the Google Ads API. Also, 
please refer to the API Structure documentation to know how you can construct 
the API request in order to consume the Google Ads API services.

Assets and Extensions

Text Ads: Create compelling text ads with headlines, descriptions, and optional 
extensions.
Ad Extensions: Consider using ad extensions like sitelinks, callouts, and 
structured snippets to enhance your ads.
Keywords: Research and select relevant keywords that match your target 
audience's search intent.

Error Handling and Best Practices

Validate Data: Ensure that all required fields are filled correctly and that 
the data formats match the API specifications.
Handle Rate Limits: Be mindful of Google Ads API rate limits and implement 
strategies to avoid exceeding them.
Test thoroughly: Create test campaigns to verify your API implementation and 
identify any issues.
Use a Client Library: Consider using a client library for the Google Ads API to 
simplify development and handle common tasks.

I hope it helps. Kindly get back to us if you have any questions or concerns 
related to the Google Ads API.

This message is in relation to case "ref:!00D1U01174p.!5004Q02vGaXw:ref" 
(ADR-00269520)

Thanks,

Google Ads API Team

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