Hello Google Ads API team,
I’m encountering an issue when querying the *ad group criteria* for my
campaigns, where certain fields are consistently returning null values,
particularly for *location*, *age_range*, and *gender*. However, I am
getting results for *keywords*, which seems to cause confusion with the
other targeting fields.
I’m using the following query to retrieve targeting criteria for a specific
campaign:
SELECT
ad_group_criterion.type,
ad_group_criterion.negative,
ad_group_criterion.location.geo_target_constant,
ad_group_criterion.age_range.type,
ad_group_criterion.gender.type,
ad_group_criterion.device.type,
ad_group_criterion.language.language_constant,
ad_group_criterion.resource_name
FROM ad_group_criterion
WHERE campaign.id = ${campaignId}
While this query runs successfully, it returns rows where the *location*,
*age_range*, and *gender* fields are null, but I am getting *keywords*
(exactly 10 results for 10 keywords in this ad group). Based on this, I’m
led to believe that:
1. *Keywords* are treated as part of the *ad group criteria*.
2. Since *keywords* do not use fields like *location*, *age_range*, or
*gender*, those fields naturally return null for those rows.
What I’m Trying to Understand:
1.
*Are keywords and targeting data (e.g., location, age_range, gender)
stored in the same structure as ad group criteria?*
My results suggest that keywords and other targeting criteria like
location, age, and gender share the same resource (ad_group_criterion), but
I’d like clarification on whether this is intended behavior.
2.
*Why are non-relevant fields (like location, age, and gender) returning
null for keyword targeting?*
Is it expected for those fields to return null when querying *keywords*,
or is there something I’m missing in my query setup that causes this?
*How should I structure my query to filter out keywords when I only want to
focus on location, demographic, and device targeting?*
I attempted to use the following query to exclude keywords:
SELECT
ad_group_criterion.type,
ad_group_criterion.location.geo_target_constant,
ad_group_criterion.age_range.type,
ad_group_criterion.gender.type,
ad_group_criterion.device.type,
ad_group_criterion.language.language_constant,
ad_group_criterion.resource_name
FROM ad_group_criterion
WHERE ad_group_criterion.type != 2
AND campaign.id = ${campaignId}
But I still have some uncertainty about how ad group criteria are
structured in the Google Ads system.
So, does each keyword being created for an ad group also create a targeting
criteria in that ad group for that keyword? Even if I haven't specific any
targeting?
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