Can I import enhanced conversions with file import or from Hubspot directly without installing Google Tag on my site? I mean, instead of Google Tag capturing email addresses at the time of conversion, can I use my CRM solution like Hubspot to capture email addresses and send that data back to Google Sheets to import them back as an offline enhanced conversion?
On Tuesday, December 12, 2023 at 3:25:22 AM UTC+5 Google Ads API Forum Advisor wrote: > Hi, > > Thank you for reaching out to the Google Ads API support team. > > Kindly note that while both GCLID and email address-based enhanced > conversions involve matching user data to Google accounts, the Google Tag > provides several benefits that enhance the accuracy, flexibility, and > efficiency of reporting enhanced conversions using the file import option. > It helps protect user privacy, improves matching accuracy, enables > additional data collection, facilitates cross-device tracking, automates > processes, and ensures compliance with Google Ads policies. I would > recommend you kindly refer to this help center article "*About enhanced > conversions* <https://support.google.com/google-ads/answer/9888656?hl=en>" > for more information. > > The distinction lies in the data collection method and the way Google > matches and reports conversions. For offline conversions without Google > Tags, using GCLID through file import works well. However, for enhanced > conversions, a different set of data like email addresses or other > first-party information is required for reporting. Google needs this data > to match it with logged-in user accounts. While both types of reporting > involve data swapping, the method of collecting and matching data for > enhanced conversions demands specific first-party information like email > addresses which the file import option doesn't inherently capture. That's > why setting up Google Tags to gather this additional data becomes essential > for enhanced conversion reporting. > > I hope this helps. Kindly get back to us if you have any further questions > related to the Google Ads API. > > This message is in relation to case "ref:!00D1U01174p.!5004Q02qXqtp:ref" > > Thanks, > > [image: Google Logo] Google Ads API Team > > > -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "Google Ads API and AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/fbc3c3e3-9c51-449c-a1a5-fbe23fb08cf9n%40googlegroups.com.
